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In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Target joined Abercrombie & Fitch, lululemon athletica, and Nordstrom in raising its Q4 outlook, which it credited to a 鈥渕eaningful acceleration in discretionary categories鈥� as well as 9% YoY ecommerce growth during November and December. The retailer now expects Q4 comparable sales to rise 1.5% YoY, up from its previous forecast of roughly flat.

The Ozempic effect could have wide-ranging implications beyond the food industry鈥攊f it exists: Apparel makers, beauty brands, and airlines could capitalize as GLP-1 adoption grows, but only if users stick to the meds.

In this report, we explore the world鈥檚 top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z鈥檚 favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.

It saw growth across color cosmetics, skincare, and I think particularly something it's really winning with obviously is dupes. It launched something called their Bronzing Drops within this quarter, which is a dupe of a Drunk Elephant product, and according to the CEO became one of its bestsellers very very quickly. And then e.l.f also used Olympics momentum to kind of put some campaigns out there.

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler鈥檚 latest Taking Stock with Teens survey.

Skincare brand The Ordinary recently put forth its science communications manager, who is also a cosmetic scientist, for an AMA in the r/skincareaddiction subreddit. It gave Redditors the chance to ask detailed questions with hard-to-find answers. Earlier this year, Reddit introduced a new ad format that lets advertisers promote upcoming AMAs.

This year, we forecast retail sales of cosmetic and beauty products will reach $86.42 billion, a 7.6% increase from 2022. This increase will be driven in large part by in-store sales and luxury beauty categories. But going forward, technology may play a large role in driving online sales.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

As many as 25 celebrities and influencers have launched beauty brands over the course of the last three years, according to Business Insider. While some (like Rare Beauty by Selena Gomez) have exploded, others (particularly those founded by social media influencers) are having a hard time finding their footing. What does it take to build a successful celebrity beauty brand?

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.

Walmart dominated the US retail landscape in 2024: The mass merchant鈥檚 ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of 鈥渕ost hated retail brand鈥� in the US in 2016 by the American Customer Satisfaction Index.