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And even in the best-case scenario, they result in lost ad spend to fees along the way. As CTV ad spend increases, more money could go to waste. US CTV ad spend will grow by 18.8% this year to reach a total of $28.75 billion, per our March 2024 forecast. 鈥淭here will be bad actors in the future that will find ways to take advantage of lack of transparency, obfuscation, and the messy middle.

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

Consumers care about sustainability, but often aren鈥檛 willing to buy environmentally friendly products if they鈥檙e deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.

Only 8% of internet users worldwide say they are likely to buy an AR/VR headset or device within the next 12 months, per a November 2023 survey from Capgemini. This is much lower than the 30% of consumers who say they鈥檒l invest in smart home security or the 29% that would buy health wearables/tracking devices.

I mean it's back to seeing growth in Q1 and Q1 2023, Google ad revenue grew just 0.2%, 0.2, so flat basically versus this Q one's 13, 13% is its best quarterly growth in two years as well. The net income was just astonishing up nearly 66 0% as the digital giant pulled in 24 billion in Q1 in profits alone enough to buy multiple space stations. I'm kidding.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Remember that while affiliate marketing is powerful, it works best when supported by other channels like media and search. 3. Focus on retention beyond the holidays. Customers buying from you in December have year-round needs. 鈥淚t鈥檚 not just about moving the unit during the holiday cycle.

For example, if a finfluencer has a podcast, FIs could buy a short ad that would air in an upcoming episode. Another option is purchasing lines of copy in a finfluencer鈥檚 newsletter鈥攚hich could get as many views as some social media videos. These options could cost as little as a few hundred dollars, even for placement with a well-known creator.

鈥淚 think [Apple] has the best shot of creating the first super app to take off in the US,鈥� said Canaves. 鈥淭hat鈥檚 really thanks to the hold of the iPhone on US teens and integration of payment services.鈥�. Gen Z expects this sort of seamless integration in ecommerce. And Gen Zers are more likely to change shopping habits than older generations, because theirs are still developing.

Often lauded as one of the best loyalty programs, Starbucks Rewards boasts 75 million members worldwide, according to the company. But US customers鈥� loyalty was put to the test when Starbucks announced it would make some changes to its loyalty program late last year, raising the point threshold for some rewards and lowering it for others.

Hispanic consumers ages 50 and older were also more likely than non-Hispanic consumers in the same age group to buy a product recommended by friends on social media. Younger generations inherit a love for radio while embracing digital audio. Radio reaches over 90% of the US Hispanic population, per Nielsen.

If the tool models more than one outcome鈥攆or example, looking at how best to use a tax refund or other windfall鈥攖he comparison can help users in decision-making. Predictions encourage consumers to set financial goals.

Ad buyers will stick to what they know best: social media. Latin America鈥檚 advertising industry came online during the age of social media, and the format has been a regional favorite since the mid-2010s. Meta platforms Instagram and Facebook will be the greatest beneficiaries of advertisers鈥� social ad buys.

The generations buy more wellness products and services than older generations, per an August 2023 McKinsey survey. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

For example, Revolut鈥檚 Ultra service lets users invest in commodities, like gold and platinum, and buy stock in Google and Apple for reduced trading fees. Sustainable investment allocations and strategies. Given their relative youth, mass affluent consumers share many of millennials鈥� environmental and social justice concerns.

In addition to ad buys, campaigns are also doing a lot of social organic marketing, giving them a comfort level with social media as a channel to promote their candidates and causes. Some of this activity involves using creators to reach voters, especially on TikTok, where Gen Z is the main target.

Last-click is unreliable for social media platforms because consumers discovering brands and products on the platforms don鈥檛 often buy right away. Even on TikTok, which has become increasingly commerce-oriented through TikTok Shop, most purchases of brands discovered on the platform can鈥檛 be measured via last click, Zhang said.

Here are five charts showing the best way to reach them. 1. Millennials are anxious about money鈥攋ust like everyone else. 蘑菇AV 8 in 10 millennials are concerned about savings, according to Bankrate. They鈥檙e outnumbered only by Gen Zers, who have grown up in the shadow of millennial debt.

The percentage of consumers who trust companies will do what鈥檚 best for their customers has declined slightly from 47% to 45%. To identify what customers want now and prepare for what they might want in the future, brands need to constantly collect information and be ready to modify their loyalty programs as needed, said Pilecki.

Buy the stuff, just trying to get somewhere. Oscar Orozco (17:54):. It's just not your time. Plus you're supposed to have your devices off so it's not the best time to reach people. I also would add one thing, I wonder how long it'll take before they upcharge. They're extras right now. They're charged for seat assignments and luggage and snacks and wifi.

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.

Omnichannel communications, which allow customers to switch between online and offline channels seamlessly, are the leading priority for US customer experience professionals, according to an April study from SurveyMonkey. 37% of adults in the US and the UK research products on a retailer's website and then buy them in store, while 36% consider items in a store and then buy them online, according to a January

At Stitch Fix, we intentionally create moments to deepen engagement and generate feedback on items, which fuels our ability to produce highly personalized recommendations, as well as update designs, buy new styles, or expand clothing lines.

Like YouTube, TikTok influencers have dedicated audiences that are more likely to buy from them. And with a live shopping feature built into TikTok Shop, the platform is aiming to make it as easy as possible for merchants and creators to sell directly from their livestream events. 5. Your competition is everyone.