蘑菇AV

TikTok has reached saturation among Gen Z, but it鈥檚 continuing to grow among baby boomers. Our forecast indicates that TikTok adoption rates continue to rise steadily across generations, but the greatest jump will occur among the oldest users: 1 million boomers in the US will adopt the app in the next year. That bumps the number of users from this cohort from 8.7 million to 9.7 million, up 10.5%.

蘑菇AV nine in 10 (87.9%) Gen Zers use social media compared with 53.9% of baby boomers, per our forecast. TikTok and Instagram use have both reached saturation among Gen Zers鈥�72.1% of Gen Z is now on TikTok and 72.5% use Instagram, per 蘑菇AV. Gen Z will outnumber millennials on Instagram by 2025. Use this chart:. Demonstrate how different generations use social media platforms.

For Gen Xers and baby boomers, TV ads are the top driver. Even though both social and TV drive awareness while consumers aren鈥檛 actively shopping for groceries, they鈥檙e still significant drivers of discovery. Gen Z signals an even more drastic shift away from traditional product discovery.

C) Gen X/Baby boomers. Two-thirds (66%) of millennials say that based on their own experiences, they believe the banking industry is trustworthy, according to The Harris Poll鈥檚 The Personal Bank report. While still relatively high, it鈥檚 lower than the 71% of Gen Zers and 72% of Gen Xers/baby boomers who say the same thing. October 1, 2024.

Baby boomers are almost exclusively on Facebook. Baby boomers are not juggling platforms. Every day, those ages 65 and older spend 2 minutes or less each on Instagram, TikTok, and Snapchat. They spend the most time on Facebook鈥�14 minutes a day. Almost all (91.0%) of baby boomer social network users will be on Facebook this year. Compare that with 86.4% of millennials. They鈥檙e not fond of TikTok.

More than six in 10 US baby boomer internet users are happy using self-checkout at the grocery store, according to October 2023 data by Razorfish and GWI. While some retailers, including Five Below and Dollar General, are scaling back on self-checkout, others are responding to friction points by:. Limiting self-checkout to smaller basket sizes. Reducing the number of self-checkout kiosks.

YouTube and Facebook can help boost ownership among boomers. Boomers are prime candidates for individual life insurance options. As the youngest segment of the cohort nears retirement age, many will lose group life insurance. It is crucial for insurers to transition boomers to individual options and tap in to the 30.8 million nonowners.

Methodology: Data is from the July 2024 Collage Group report titled "Generations Passion Points: Unlocking consumer enthusiasm through Americans' favorite pastimes." 5,078 US consumers ages 13-78 (Gen Z n=1,185; millennials n=1,372; Gen X n=1,197; baby boomers n=1,324) were surveyed during April 2024.

Gen X will comprise 23.1% of all BNPL users in 2027, with healthy user growth among that generation and baby boomers. Yet many campaigns鈥攕uch as Klarna鈥檚 team-up with A$AP Rocky鈥攕till cater squarely to younger consumers. Realizing Gen X and boomer potential will require BNPL providers to segment more of their marketing dollars across generations. To view the full forecast, click here.

Gen Z shoppers displayed the biggest boost (34%), followed by 28% of millennials, 24% of Gen X, and 18% of boomers. Across all generations, 产辞辞尘别谤蝉鈥� spending changed the least in Q2.

They鈥檙e also the most likely of any generation to have 401(k)s and Roth IRAs鈥攚hich is alarming for baby boomers and Gen Xers, who are closer to retirement. Gen Xers also save the least in general, again indicating unique generational needs, demanding targeted products and outreach. Baby boomers are the most likely to use savings and credit cards to pay for unexpected expenses.

However, more baby boomers than younger consumers considered both categories very important. For example, 98% of baby boomers consider security features very important, but 80% of Gen Zers do. And baby boomers scored customer service as high as security features. 92% of baby boomers believe a banks鈥� reputation is very important, compared to 72% of Gen Zers.

For example, Gen Zers are over three times more likely to feel more confident in their bank鈥檚 use of AI than baby boomers. Interestingly, while 11% of Gen Zers are open to their bank using AI, they don鈥檛 want it to have their financial details. That鈥檚 compared to 7% of baby boomers and 10% of respondents overall who said the same.

Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.