蘑菇AV

Target CEO Brian Cornell also warned in a March interview with CNBC that Trump's proposed 25% tariffs on goods from Mexico and Canada would likely result in higher produce prices. Amazon鈥檚 perspective: While Amazon is doing 鈥渆verything we can鈥� to keep prices low, third-party sellers are likely to pass tariff costs onto consumers, CEO Andy Jassy told CNBC.

Effective January 1, 2025, a 19% tariff now applies to imports exceeding $1, while purchases from the US and Canada face a 17% tariff on items valued between $50 and $117. Infrastructure development will expand cross-border ecommerce in Peru. The country will solidify its position as a logistics hub for cross-border trade as the new Chancay megaport streamlines trade routes from China.

The news: Ninety-four percent of marketers and agency execs are concerned about the impact of President Donald Trump鈥檚 tariffs on Canada, Mexico, China, and the EU, per IAB research鈥攊ncluding 57% who are 鈥渆xtremely concerned鈥� about the impact of tariffs. Almost half (45%) of advertisers are planning on reducing overall ad spend.

Meanwhile, Canada will see the slowest growth in programmatic display ad spending in 2025. Advertisers there are adjusting to a slumping economy and increased ad costs from the Digital Services Tax, which went into effect in June 2024. Read the full report, Worldwide Programmatic Ad Spending 2025.

The service will roll out nationwide in the US beginning in May, when its exclusivity agreement with Uber ends, and will debut in Canada later this year. The opportunity: The deal is part of Domino鈥檚 strategy to boost sales from aggregator channels to $1 billion by 2026.

Some German car manufacturers, such as BMW, have US production sites, although they import parts from Canada and Mexico. Others, including Ferrari and Porsche, import all cars sold in the US from Europe, per March 2025 analysis by ING. Italy and France round out the top tier of at-risk economies, thanks to their exports of luxury goods, pharmaceuticals, machinery, and food and beverage.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

Tariffs on Canadian imports not covered by the USMCA have been raised to 35%.

In response to President Donald Trump鈥檚 25% tariffs on goods from Canada and Mexico, Canada announced a 25% tax on electricity exports to US states on Monday. Then Tuesday, Trump threatened an additional 25% tariff on Canadian imports, set to go into effect today. Canada later backed down on the electricity surcharge.

That robust total derives from sub OTT鈥檚 extremely high penetration in both the US and Canada. Those two leaders, along with China and a handful of major markets in Western Europe and Latin America, prop up the worldwide sub OTT penetration rate. By contrast, many large countries like Japan, Indonesia, and India fall far below the worldwide average. Most sub OTT viewers are in Asia-Pacific.

In Q2 2024, Netflix received nearly 60% of its revenues from outside of the US and Canada. US-based streaming services continue to launch in new countries to gain viewers and diversify their revenues. The top 10 countries as measured by subscription OTT penetration are scattered across North America, South America, Europe, and Asia-Pacific, according to our forecasts.

Respondents represented Australia, Canada, the UK, and the US.

Canada as well, I've been seeing some news floating around. Will Canada join the EU apparently, or how is Canada looking to Europe or and Europe looking to Canada as a way to kind of just sidestep the US altogether since Canada and the EU do share several political ideologies and alignment on many things. (20:40):.

A large pharma client of Indegene used genAI to search internal and external data to determine if health authority queries (HAQs) had previously been asked by regulatory agencies, like the FDA, the European Medicines Agency, or Health Canada. And if so, how were they answered? The project delivered highly accurate results, and Indegene noted an 80% reduction in response time.

But some tariffs, including those on steel and aluminum, have been implemented and expanded to include more countries than China, Mexico, and Canada. If those tariffs cause prices of consumer goods to rise or if economic uncertainty makes consumers reluctant to spend, US marketing budgets could come under threat. Nonessential goods would be the first to go.

They are already sparking layoffs: Stellantis is cutting 900 jobs and pausing production in Canada and Mexico. A big bite out of Apple: In 2023, Apple started accelerating production in India and Vietnam to reduce reliance on China. With those regions no longer serving as viable tariff workarounds, Apple鈥檚 cost mitigation options are narrowing quickly.

Trade wars with Canada, China, and Mexico threaten to dampen demand for home projects while simultaneously fueling inflation鈥攚hich could trigger steeper interest rates. With no immediate housing relief in sight, retailers are shifting gears. These strategic moves could position all three companies for long-term growth once the market rebounds.

As if that weren鈥檛 enough, airlines must also navigate slumping demand from Canadian travelers who are avoiding visiting the US in response to tariffs and worsening diplomatic relations. Cutting back: As travel patterns shift, airlines are cutting costs by trimming their capacity. United will reduce capacity in areas where it has high government traffic as well as in Canadian markets.

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.