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In 2024, 蘑菇AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

President-elect Donald Trump plans to impose 25% tariffs on all imports from Mexico and Canada on his first day in office in January. That will send the price of grocery-store staples such as avocados and maple syrup soaring. He has also threatened to levy 100% tariffs on members of BRICS, an informal consortium of countries including Brazil, which could drive up the cost of coffee and other products.

But some tariffs, including those on steel and aluminum, have been implemented and expanded to include more countries than China, Mexico, and Canada. If those tariffs cause prices of consumer goods to rise or if economic uncertainty makes consumers reluctant to spend, US marketing budgets could come under threat. Nonessential goods would be the first to go.

Trade wars with Canada, China, and Mexico threaten to dampen demand for home projects while simultaneously fueling inflation鈥攚hich could trigger steeper interest rates. With no immediate housing relief in sight, retailers are shifting gears. These strategic moves could position all three companies for long-term growth once the market rebounds.

Large Canadian banks saw a decline in customer satisfaction from 2022, with midsize banks performing better in a few key areas.

Our take: The incoming Trump administration鈥檚 mandate to raise tariffs on China, Mexico, and Canada has already resulted in China banning rare mineral imports to the US, putting companies like Nvidia on the defensive. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

Movie theaters still rely heavily on TV advertising, with 51% of Canadian and 47% of US adults noting it as their primary source for movie promotions鈥攂ut social media is closing the gap. Content discovery habits further highlight this shift. While 58% of adults choose new shows or movies based on friends' recommendations, online reviews (38%) and TV commercials (33%) remain significant influences.

Canadian Prime Minister Justin Trudeau resigned as the country scrambled to respond to Trump鈥檚 threats. India is mulling subsidies to lure consumer electronics manufacturers from China. Meanwhile, China鈥檚 policymakers are dusting off old strategies鈥攍ike allowing the yuan to weaken鈥攖o blunt the impact of impending tariffs.

President-elect Donald Trump said he plans to impose a 25% tariff on imports from Canada and Mexico and an additional 10% tariff on goods from China. Fortunately, many retailers, including Williams-Sonoma and Gap Inc., have reduced their reliance on China in recent years.

The news: TikTok is facing unprecedented global regulatory challenges, notably in Canada, Australia, and the United States. The Canadian government ordered ByteDance to shut down its Canadian subsidiary, citing national security concerns. However, the TikTok app鈥攚hich has 10 million users in Canada, per our forecast鈥攊s still accessible in Canada.

In some markets like Singapore, Canada, and Brazil, over half of all digital shoppers buy cross-border. Factors that drive cross-border growth include limited local product selection, favorable import duties and taxes, global pricing discrepancies, positive trade relations, and/or proximity to a large ecommerce market that can easily serve their needs.

David Morris:. iOS and roughly half Android, and then there's 0.3% of whoever's still using that phone that the Canadians made 20 years ago. That's it. So that you're doubling your reach via NFC because Google will already provide it and you're also unifying that reach across smartphones, period. Other than those people still using that Canadian phone.

There鈥檚 uncertainty ahead: Additionally, Trump has proposed blanket tariffs on Mexico, Canada, and China, per The Guardian. This plan has sparked panic among various industries, including manufacturing, which relies heavily on imports to protect its margins. What that uncertainty means for banks: In the short term, banks are protecting their revenues by factoring in some market ups and downs.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

However, France will still lag Canada (11:31) and the US (12:37). Digital became the majority share of time spent in 2022, and that share is growing. Digital media accounts for more than half of total media time in France. This balance is common in the countries where we track this measure, apart from Germany, where traditional media still dominates. However, France is still some way behind the UK.

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.