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Our take: News outlets are facing layoffs and growing threats to web traffic from AI chatbots and search engines. These partnerships could help them keep the lights on and give them a piece of the booming AI industry. Companies like Perplexity and OpenAI are hungry for content to improve their offerings.

AI can support attendees鈥� experiences via event chatbots (e.g., LiveChat), wearable technology, and branded apps (e.g., Bizzabo). These tools can streamline attendee interactions and assist with registration, provide real-time event details, answer questions, facilitate networking, and offer personalized recommendations. Track and measure the impact of events.

Chatbots are an untapped source of digital advertising. As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It鈥檚 too soon to make projections, but the potential for significant sums of audio search advertising is there.

Beyond chatbot enhancement, AI can also be used in software development and document drafting. S&P Global cites two examples: Virginia-based FVCbank uses AI-driven, small business lending platform Lightning Lending to process applications, while New York-based Five Star Bank uses AI for credit decisions in its indirect auto lending business.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

The news: Google is working on tighter integration of its Gemini AI chatbot into Android 16 that will allow Gemini to perform actions within applications鈥攐stensibly unlocking an AI agent in millions of people鈥檚 pockets. The new API enables 鈥渁pp functions,鈥� which would allow trusted system apps like Gemini to securely execute tasks such as ordering food or booking rooms, per Android Authority.

That rule specifically prohibits companies from requiring users to speak with an agent or a chatbot to cancel their subscriptions if they signed up for the service online, while ROSCA says consumers need to have a 鈥渟imple mechanism鈥� to stop recurring charges.

The frenetic pace of AI development has seen the industry evolve from generative AI (genAI) chatbots like ChatGPT to a wide range of applications, including image processing, search, and AI agents. The trend: The AI segment faces a potential plateau as the rapid innovation of recent years hits the limits of AI capabilities. Energy demands and hardware limitations further compound the challenge.

Conversational chatbots and personalized shoppers. Dynamic pricing and personalized discounts or coupons. Aggregated customer reviews. Real-time order and delivery updates. Personalized loyalty rewards. 4. Iteration and improvement. Hyper-personalization should always be seen as a work in progress.

The retailer鈥檚 updated AI chatbot, Rufus, now also delivers more personalized results and showcases real-time information on pricing and deals. Walmart expanded the beta test for its genAI shopping assistant and is using AI to show shoppers more relevant holiday content throughout the season. Our take: GenAI is set to play a larger role this holiday season.

The one-hour module goes over specific use cases for ChatGPT in schools, such as generating a class unit or organizing a media agenda, and gives instructions on how to write efficient prompts for the chatbot. The program is deployed in 鈥渘early a dozen鈥� school districts in partnership with Common Sense Media.

Nearly half (48%) of consumers are open to using AI chatbots to answer questions about their prescriptions. This could include inquiries about pharmacy location or drug availability. 74% would use QR codes for automated medication refills, in turn freeing up time for technicians at short-staffed pharmacies.

The news: Google鈥檚 Gemini chatbot went off script by generating threatening responses to a graduate student who was prompting it to answer essay and test questions. The chatbot鈥檚 final response to around 20 prompts about the welfare and challenges of elderly adults was to tell the user, 鈥淵ou are a stain on the universe,鈥� and 鈥減lease die.鈥�.

Copilot can鈥檛 follow through on 75% of what Microsoft says the chatbot can do, according to a Microsoft employee, per Business Insider. Only 3.3% of IT leaders say Copilot has provided significant value to their companies, per Gartner. Large AI investments led to delayed budget distributions across several Microsoft teams for the 2025 fiscal year, per Business Insider.