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The percentage of CPG brands spending on four or more RMNs rose to 85% in 2024, up nearly 20 points YoY, according to the Path to Purchase Institute. Challenger brands that might not be locked into multiple joint business partnerships鈥攁nd that are still hungry to learn how their products resonate with different audience segments鈥攁re showing a particular openness to experimenting.

E.l.f. SKIN is blending product marketing and comedy with 鈥淪unhinged,鈥� a comedy special that doubles as a PSA for sun protection.

鈥淥ur advertisers, both consumer packaged goods (CPG) brands and restaurants, can utilize our data, find display or other Trade Desk inventory across the wider web, and then bring it back to DoorDash in a closed-loop fashion, so they can actually track attribution,鈥� said Toby Espinosa, vice president of DoorDash Ads.

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers鈥� buying habits and intentions in the world鈥檚 largest personal luxury goods market to win a share of spending.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.

The insight: Amazon is trying to make a bigger name for itself in the luxury sphere鈥攁 strategy that could help soften the blow from tariffs. Our take: That designer brands and retailers are eager to partner with Amazon despite its mixed track record in luxury shows the state of the industry, which is under serious pressure as economic uncertainty saps even affluent consumers鈥� desire to shop. Amazon鈥檚 extensive reach鈥攖hree-quarters of US households are Prime users, per our forecast鈥攁nd ability to drive spending even in times of volatility are making it an increasingly valuable partner for any brand looking to drive sales in an unsettled environment.

Drunk Elephant鈥檚 sales plunge as Gen Alpha appeal dims: The brand鈥檚 reliance on the fickle audience has damaged its standing with older consumers.

Fenty Beauty makes a play for gamers: The brand partnered with Netflix's 鈥淎rcane鈥� animated series that鈥檚 based on the 鈥淟eague of Legends鈥� video game to roll out a gamer-inspired collection.

Our benchmarking report series provides critical data to help retailers calibrate their own retail and ecommerce sales against the wider market.

Private label sales growth outpaced national brands last year: Consumers' growing appetite for value is driving grocers to elevate their brands to compete against established names.

Walmart will raise prices soon to offset 鈥渢oo high鈥� tariffs: Even with the reduction in China duties, the cost is too much for the retailer and its suppliers to absorb.

The news: China鈥檚 coffee giants are making their way to the US in the hopes of unlocking a lucrative market to offset pressures back home. Our take: Luckin鈥檚 and Cotti鈥檚 US launches are a problem for Starbucks, which is already struggling to compete with the companies in China and having a hard time winning over customers at home. Unfortunately for Starbucks, many of the moves it鈥檚 making鈥攕treamlining its menu, enhancing the in-store experience, leaning into premiumization鈥攔un counter to consumers鈥� current desire for variety, convenience, and value. That has created an opening for chains like Dutch Bros (and now Luckin and Cotti), which are better positioned to capitalize on emerging trends in the coffee space and can undercut Starbucks on price.

Food delivery platforms are in expansion mode: DoorDash, Uber, Instacart, and Wonder are turning to acquisitions and new markets to maintain their momentum.

Anticipating a continued uptick in CPG purchases, subscribe-and-save promotions are a potential source of growth. While general merchandise categories typically dominate total Prime Day dollar spend, consumer packaged goods (CPG) categories saw significant YoY increases in shopper penetration last year, according to July 2023 survey data from Numerator.

Our primary research on US online beauty buyers shares insights into how consumers discover and purchase new beauty brands and products across channels.

Community threads鈥攏ot search bars鈥攁re where product discovery now begins, challenging marketers to join the conversation. CVS Media Exchange and Reddit are bridging data and dialogue to turn real-time discussions into measurable sales wins.

Food companies look to profit from consumers鈥� protein fixation: Demand for healthier products鈥攁nd pressure from the MAHA movement鈥攊s pushing manufacturers to embrace 鈥渂etter for you鈥� options.

Uncertainty reigns under Trump鈥檚 ever-changing tariff strategy: The threat of a 50% tariff on the EU could drive up the cost of small indulgences like gorgonzola and pricey machinery used in manufacturing.

Grocery is set to become the largest US ecommerce category by 2026.

Middle- and low-income consumers pulled back on fast food in Q1: That posed a significant challenge for McDonald鈥檚, which reported its US same-store sales fell 3.6%.