When done correctly, it can impact “perfect store” execution, category management, supply chain performance, marketing, branding, and advertising, giving brands what they need to improve shopper experience. Processing data is just the start. At Trax, we convert insights into action with our proprietary Signal-Based Merchandising approach.
Consider retail media ad buys with retailers that sell beauty products. More like this:. 5 factors driving the growth of beauty and cosmetics sales. Social, resale, and beauty: 3 things buoying a slowing luxury retail market. 5 charts on Gen Z’s shopping habits across beauty, apparel, and more. Amazon is a channel beauty brands can’t ignore.
Understand where to make digital grocery ad investments. Assess digital ad spend across grocery channels. More like this:. Grocery, in-store pickup drive click-and-collect growth. How Amazon Fresh stacks up among the leading digital grocery players. Grocery shoppers in search of convenience shift spending to online channels. US Digital Grocery 2024.