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Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

A primary issue for Alphabet is weaker ad sales, especially for YouTube, which curtailed Google鈥檚 overall revenue growth last year. Things aren鈥檛 looking great for 2023. We downgraded our global ad spending growth estimate from 8.9% to 6.9% for the year. The climate factor: Climate projects aren鈥檛 new for X, but there鈥檚 a clear refocusing, which is a sign of where Google thinks demand is headed.

VC firms scramble to keep money flowing to climate tech: After a pandemic-era funding boom, economic uncertainty threatens to undermine climate innovation. Recognizing the ROI, VC firms are taking action.

Reddit lets users block content from specific advertisers: While the change could improve user experience, it may also jeopardize Reddit鈥檚 main revenue source.

BeReal launches its US ad business: The platform is looking to capitalize on TikTok鈥檚 uncertain future in the US.

Consider retail media ad buys with retailers that sell beauty products. More like this:. 5 factors driving the growth of beauty and cosmetics sales. Social, resale, and beauty: 3 things buoying a slowing luxury retail market. 5 charts on Gen Z鈥檚 shopping habits across beauty, apparel, and more. Amazon is a channel beauty brands can鈥檛 ignore.

75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.

Understand where to make digital grocery ad investments. Assess digital ad spend across grocery channels. More like this:. Grocery, in-store pickup drive click-and-collect growth. How Amazon Fresh stacks up among the leading digital grocery players. Grocery shoppers in search of convenience shift spending to online channels. US Digital Grocery 2024.