This is significant because digital ad spending in the region as a whole just surpassed 50% of total spending for the first time last year. In 2023, healthy growth for display and mobile ad spending (15.0% and 16.5%, respectively) will help maintain digital’s momentum. Prediction.
Report
| Jan 11, 2023
But in terms of the digital ad spending, I mean, China's so far advanced out of any of our markets. That's not a fair comparison. But I would say yeah, usually the point of reference is the US in terms of this. Carina Perkins:.
Audio
| Jun 23, 2023
IP addresses are considered PII in Europe under GDPR, so Biegel is watching the region closely for a glimpse into how privacy regulations could follow suit in North America. In the US, only select states such as California recognize IP addresses as PII. Virtual private networks (VPNs) are also a boon for those looking to hide their IP data.
Article
| Mar 20, 2024
The monthly share of digital spending in October has remained fairly stable since 2018 at 28% to 29%, per Comscore. However, the growing presence of holiday-related items on store shelves and holiday-related marketing messages carries a cost: Sixty-seven percent of consumers expect to have marketing fatigue by November 1—well before the vast majority of holiday sales take place.
Article
| Aug 23, 2024
Chart
| Apr 10, 2024
Source: McKinsey & Company
Ad revenues for ByteDance’s social platforms TikTok and Douyin will increase 24.5% this year, pushing the company to a 5.8% share of worldwide digital ad spending—greater than LinkedIn, Snapchat, Twitter, and YouTube combined.
Article
| Feb 10, 2023
Walled gardens, for their part, are beginning to reckon with legal restrictions on their ad-funded business models in Europe. Open-web players are joining forces to better compete. Very few platforms or brands have first-party data that can rival the scale of a walled garden without pooling resources in a privacy-compliant manner.
Report
| Nov 14, 2023
Its digital ad business captured 1.9% of the region’s digital ad spending in 2021, per our estimates. This year, we expect the company’s digital ad revenues to rise to $654.8 million, representing 3.7% of the regional market. Walmex is quickly making inroads in Mexico. It was the world’s 10th fastest-growing digital advertising player in 2022 among the companies we track.
Report
| Jun 20, 2023
More than 6 in 10 US marketers plan to keep digital ad spend the same but invest in tactics not reliant on third-party cookies, the same report found. 2. Commerce media may change the way consumers interact with brands.
Article
| Jul 22, 2024
In 2027, retail media will account for over a quarter (26.9%) of US digital ad spend, per our forecast. To get in on that growth, you have to avoid mistakes that could hurt your retail media network (RMN) before it matures. Here are some challenges to keep in mind. Make sure you’re in the right business.
Article
| Oct 16, 2023
And I think by and large, the regulatory bodies responsible for competition in the US, UK, and EU are generally on the same page even if the FTC was unable to successfully argue its case against the acquisition in US courts and even if the EU approved the acquisition because the European Commission wouldn't have done so if Microsoft didn't agree to allow European consumers to stream all current and future
Audio
| Sep 1, 2023
It will account for 1 in 5 digital ad dollars spent in Canada this year, a scale that threatens the digital duopoly of Google and Meta. Amazon dominates the retail media market. As in most other countries we track, the ecommerce pioneer led the way in developing advertising that caters to a growing base of online shoppers.
Report
| Jan 17, 2024
They’ll total $33.97 billion, giving the two platforms a combined 5.6% share of digital ad spending worldwide. We expect TikTok and Douyin’s revenues to surpass $50 billion by 2025, which would put them almost on par with Instagram. The story of ByteDance outside of China reflects heavier competition in open markets. TikTok is the No. 3 platform worldwide in terms of users.
Report
| Jun 27, 2023
Today claiming 13% of digital ad spend. By 2027, it will be approaching 25% a quarter, approaching a quarter of all ad dollars, non-digital. All of them. Making it a hundred billion dollar space. Remarkable. Story two. Amazon has joined Microsoft and Google in the AI race spurred by chat GPT, writes Tom Dotan of the Wall Street Journal.
Audio
| Jun 26, 2023
Ad revenues for ByteDance’s social platforms TikTok and Douyin will increase 24.5% this year, pushing the company to a 5.8% share of worldwide digital ad spending—greater than LinkedIn, Snapchat, Twitter, and YouTube combined.
Report
| Jan 31, 2023
Some identifiers, such as The Trade Desk’s European Unified ID (EUID), have been or are being developed with a specific region’s legislative framework in mind, and advertisers operating in regions with such IDs in market will likely find them useful.
Report
| Jan 23, 2024
On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Audio
| Sep 8, 2023
Chart
| Feb 28, 2024
Source: PwC; Interactive Advertising Bureau Spain (IAB Spain)
Chart
| Feb 28, 2024
Source: PwC; Interactive Advertising Bureau Spain (IAB Spain)
Takeaway: Total media ad spending will grow 8.9% YoY in 2023, with digital ad spending topping all other formats. Align ad strategies with the consumer media consumption trends unpacked in the “Global Media Intelligence 2022: Canada” report. Takeaway: The move to mobile media is slower in Canada compared with similar digitally inclined markets. Sources. Bank of Canada. CB Insights.
Report
| Mar 8, 2023
I want to just point out that it's also about 0.4% of all digital ad spending. So financial media networks aren't going to take over the world quite yet. It is nascent or is it David? I get lots of offers with my credit card statements. It feels like the same thing. No? David Morris:.
Audio
| Sep 10, 2024
Europe was plus seven. Rest of world continued its strong double-digit growth at close to 30. And then, I mentioned rest of world, and you were saying that's significant. In part because you make less money outside of the US as a social media platform typically.
Audio
| Aug 8, 2023
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Feb 22, 2024
And it would be two-thirds, 66%, of digital ad dollars as well. So I think that trend of movement from mobile ad dollars to apps instead of browsers is the winner for today. But some great arguments, gents. Well played.
Audio
| Jan 9, 2024
So we're working on our industry ad spending figures, digital ad spending. What we can say about Travel is that it is absolutely number one. It is driving digital advertising. All the travel companies are doubling down, tripling down on their messaging. We saw it in 2022 as well, Marcus. I mean a company like Carnival has reported that in 2022 year over year their spend was up 120%.
Audio
| Jul 25, 2023