Chart
| Jun 2, 2023
Source: Insider Intelligence
Chart
| Apr 28, 2023
Source: Bizrate Insights; Insider Intelligence
Chart
| Feb 27, 2023
Source: Bizrate Insights; Insider Intelligence
Chart
| Jan 23, 2024
Source: Intelligence Node
Chart
| Feb 24, 2023
Source: MessageGears
Chart
| Feb 24, 2023
Source: MessageGears
Chart
| Feb 24, 2023
Source: MessageGears
Chart
| Sep 18, 2024
Source: Censuswide; VML
Chart
| Sep 18, 2024
Source: Censuswide; VML
Chart
| Sep 18, 2024
Source: Censuswide; VML
Chart
| Sep 18, 2024
Source: Censuswide; VML
Chart
| Sep 18, 2024
Source: Censuswide; VML
Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.
Article
| Oct 16, 2024
Our separate retail ecommerce forecast estimates that the average US digital buyer will spend more than $5,400 online in 2024; that figure will top $7,000 by 2028. Outside of Meta’s social networks and Reddit, the most common 12-month spending total on each social media platform is under $50. Infrequent impulse buys represent a majority of social commerce activity.
Report
| Aug 23, 2024
Game developers, martech platforms, and agencies are increasingly trying to convince advertisers that consumers playing mobile games are worth reaching.
Article
| Apr 28, 2025
AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.
Report
| Apr 4, 2025
Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.
Report
| May 1, 2025
Trump’s “Liberation Day” tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US—along with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?
Report
| Apr 9, 2025
Retailers and brands are racing to deploy AI across the shopping journey, but trust, quality, and execution will define who wins.
Report
| May 19, 2025
As US-imposed trade tariffs begin to take effect, business decision-makers and consumers are grappling with how to prepare—some more than others.
Report
| May 13, 2025
A young, culturally influential, and economically powerful group, Black consumers are shaping digital trends through high engagement with streaming and social media while shaping retail with their distinct shopping preferences.
Report
| Jul 3, 2025
This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.
Report
| Jul 2, 2025
This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Report
| Jul 2, 2025
This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Report
| Jul 2, 2025
This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Report
| Jul 2, 2025