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The deadline: The cutoff dates for ecommerce orders to arrive at consumers鈥� doors in time for Christmas Day are fast approaching, per Digital Commerce 360. The median standard shipping cutoff date across a panel of 100 online retailers is December 15. For orders using any type of available shipping, the median cutoff date is December 18.

Starting next month, marketers鈥� shoppable display campaigns will be automatically extended across Instacart鈥檚 marketplace and Caper Cart鈥檚 digital screens. DoorDash is rolling out post-purchase banner ads in select categories to encourage customers to supplement existing orders by adding items from other stores.

Commerce Secretary: Trump nominated Cantor Fitzgerald CEO Howard Lutnick to lead the department, per NPR. Lutnick鈥檚 strong support for tariffs aligns with Trump鈥檚 trade agenda. The proposed tariffs are already prompting commercial and personal banking customers to adjust their spending.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

Focus on the digital experience. RMNs looking to score more retail media investment from advertiser partners must be sure they鈥檙e bringing the right capabilities to the table. It starts with the basics, according to Francesca Hahn, vice president of US digital commerce at Mondel膿z International, who spoke at a session during our virtual summit earlier this month.

Uber and Marriott have both had media networks since 2022, reaching consumers in-app, on websites, and on digital screens in hotels. People are traveling more this year. Some 31 million people will fly across US airlines this holiday season, up from 29 million in 2023, according to Airlines for America. And those who are traveling will spend more money.

TikTok Shop drove $100 million in Black Friday sales: Efforts to introduce social commerce to users are working, but the ban looms large.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.

India鈥檚 beauty ecommerce and quick commerce sales grew by 34% YoY between June and November 2024, making it the fastest growing online market for beauty, per NielsenIQ. Our take: With China鈥檚 economy mired in uncertainty, India鈥檚 large (and youthful) population and growing affluence make it a prime target for brands鈥� global expansion.

Brand advertising can woo digital-forward Hispanic consumers. Hispanic consumers are leaning into digital commerce. By 2027, 18.8% of all digital purchases in the US will be made by Hispanic consumers, translating to 43.7 million digital customers, per our forecast. That鈥檚 up from 16.6%, or 34.5 million digital customers, in 2020.

This report analyzes shopping behavior in nine product categories, gauging the impact of traditional and digital media, as well as online and physical stores. This deck will:. Provide analysis of the key platforms that drive brand and product awareness. Break down the various research tools that consumers use in the mid-funnel consideration phase.

Commerce media is an underused channel. The biggest channels for targeting SMBs are social media (59.6%) and email (59.1%), the 蘑菇AV and Intuit study found. Commerce/retail media networks are less used (17.2%). Commerce media networks can help marketers overcome their biggest hindrance to reaching SMBs: the size and diversity of the market.

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

Retailers, streamers embrace shoppable TV ads to shorten the path to purchase: WBD, Amazon, Kroger, and The CW Network are relying on the format to drive product discovery and sales.

Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

The platform is preparing for millions of consumers to shop via livestream commerce in November and December and anticipates triple-digit Black Friday growth. Across the pond: TikTok is equally optimistic about its chances in the US, where it鈥檚 embedding commerce more deeply into the user experience.

Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.