蘑菇AV

Asia-Pacific is key to TikTok鈥檚 growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?

US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

Brand advertising can woo digital-forward Hispanic consumers. Hispanic consumers are leaning into digital commerce. By 2027, 18.8% of all digital purchases in the US will be made by Hispanic consumers, translating to 43.7 million digital customers, per our forecast. That鈥檚 up from 16.6%, or 34.5 million digital customers, in 2020.

TikTok鈥檚 introduction of search ads ahead of the holiday shopping season positions the platform to capture a significant share of search-driven commerce, providing a new avenue for advertisers to connect with motivated buyers.

Cyber Monday will top $13 billion in online sales, while Black Friday will crack $10 billion for the first time. The 2023 Cyber Five period will see nearly $40 billion in US ecommerce sales, with each of the five days eclipsing $5 billion. Cyber Monday will once again rank as the heaviest online sales day of the holiday season, rising 8.4% YoY to $13.19 billion.

Aligned with existing guidelines for online retail media, the new in-store standards ensure consistency across digital and in-store ad placements. The new standards categorize retail spaces into five sections: exterior, entrance, checkout, in-aisle, and other store perimeter areas. In-store ad formats include digital screens, audio, connected shopping experiences, and experimental ads.

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

Platforms dependent on traditional display advertising could struggle more than those developing commerce, subscription, and other non-ad revenue channels. Go further: Read our report on what鈥檚 changed in the first 100 days of Trump鈥檚 presidency.

Digital wayfinding and voice assistance collapse the path to purchase. These tools get shoppers to the right aisle quicker. Digital wayfinding鈥攙ia smartphone apps or in-store digital signage鈥攍eads customers to the right aisle and shelf.

Many will favor digital-only accounts: We expect Gen Z digital-only bank account holders to almost triple between 2020 and 2023鈥攁nd their total will more than double to 10.0 million between now and 2026. Focusing on digital commerce can help debit providers boost Gen Z's debit usage. Debit is capturing over one-third of online purchase volume as customers embrace the tech online.

Douyin, TikTok's Chinese sibling, is about to become China鈥檚 largest social platform. It's also crashing the country鈥檚 ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

Expect 2025 to be just as eventful in the digital arena鈥攚ith the same thorough analysis from our analysts in the year to come.

The news: In-car voice commerce has the potential to unlock a $35 billion annual opportunity for automakers, according to new research by in-car voice technology provider SoundHound AI. The hands-free tech integrates voice ordering, payments, and navigation directly into vehicles鈥攖ransforming them into mobile commerce hubs that users are already familiar with. Key takeaway: Marketers and advertisers should prepare for a shift in automotive user interface by integrating voice-first campaigns into connected car ecosystems. Opportunities include forging partnerships with automakers and service providers for branded voice experiences, sponsored suggestions, and frictionless ordering while prioritizing transparency to satisfy safety regulators.