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Gen Z valued influencer input (41%) on goods and services, whereas millennials preferred to hear directly from brands (46%). Millennials said posts from businesses were most likely to influence purchases (57%) and ranked influencers last. Zooming out: US influencer marketing spend will surge to more than $8 billion this year, per our forecast, and GoDaddy鈥檚 data provides insights into why.

Very good. What do you do in a sentence? Aron North:. Well, after creating and building Mint Mobile into the juggernaut it is, I took a step back and now I am a strategic advisor to the company helping with new product launches, helping assist the transition to the new CMO, and helping sort of provide digital insights for the broader organization. Marcus:. Very good. What's your morning drink?

鈥淟LMs are very good at getting you to practice, but keeping you engaged is pretty hard. 鈥� I wholeheartedly believe most people would rather spend more time playing Candy Crush than talking to others,鈥� von Ahn said. Our take: AI investments can boost infrastructure features, but on their own may not be enough to maintain high user engagement.

Our take: Molson Coors鈥� acquisition of Cruz Blanca was a savvy, small-scale move that could have large-scale implications if Trump implements steep tariffs on Mexican goods. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

That trend will continue, but with poorer showings in the good years, and more extreme declines in the bad years. Digital ad spending鈥檚 momentum is seemingly permanent. Growth exceeded expectations last year and will accelerate in 2024. Our bottom-up forecasting model shows consistent double-digit growth rates for digital every year through 2028.