蘑菇AV

With sweeping device access and app control, it鈥檚 looking to give everyone AI agents鈥攊f trust issues don鈥檛 hold it back.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

For P&G, at least, those efforts are paying off: Its investments on Douyin enabled its Pantene brand to grow online share for more than a year, while its 鈥減ortfolio is leading category growth鈥� on the platform, P&G head of beauty Alex Keith said during the company鈥檚 investment day. P&G is spending more on influencer marketing and building virtual storefronts for Olay and other brands.

Digital pay TV services are slowing cord-cutting. But the rate at which they replace traditional TV defectors is decelerating.

Time spent with media across digital and traditional formats peaked last year. The 2024 GMI results showed a plateauing of consumption in the 11 media formats measured.

While Perplexity isn't including advertising in its ecommerce yet, establishing a foothold in online shopping now could give it a chance to add advertising later and erode Google's dominance.

Healthcare and pharma ad spending will eclipse $30B this year: Even as advertisers spend more on digital channels, traditional media will remain a big focus for healthcare and pharma due to the older demographics they target.

They鈥檙e also more open to commission-based payouts vs. flat fees. According to data cited by Shopify, 69% of customers trust influencer recommendations over traditional ads. This has prompted brands to invest in authentic, creator-led marketing.

To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate 鈥渢谤补诲颈迟颈辞苍补濒 ecosystem of measurement,鈥� the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.

Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from 蘑菇AV鈥檚 Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.