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The BNPL provider has been prepping for this for years. Its profitability push and cost-cutting initiatives should set it up for a strong listing

Square Loans, Cash App Borrow, and Afterpay were all bright spots that should yield longer-term growth

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

Digital wallets will cement their position as everyday commerce enablers—in or out of the store. Total smartphone-based spending will top $1 trillion for the first time.

The numbers are even higher among digital wallet users, with 44.0 million millennials using proximity payments—15.6 million more than Gen Z. Millennials are using more digital tools to monitor their health.

Firms must plan for regulatory changes across areas like BNPL, open banking, crypto, and credit cards

The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth

First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.

US buy now, pay later (BNPL) user growth is slowing, plummeting from 97.0% in 2021 to just 4.1% in 2028, according to our forecast.

Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers’ search ad offerings.

The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.

The agency has launched similar inquiries with other major banks. These could create reputational problems for the P2P platform