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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.

US apparel ecommerce sales are set to reach $263.18 billion by 2028. To take advantage of this opportunity, brands and retailers need to understand online sales trends as well as shopper behaviors and preferences.鈥�

LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.

Behavior and commerce: Reddit's value proposition for advertisers centers on authentic consumer conversations that span the entire shopping journey. 鈥淧eople are in this mindset where they're actively seeking out products and services... they have this discovery and purchase intent mindset on the platform,鈥� Squires explained about Reddit's unique commerce position.

Total social ad spending for CPG will hit $13.2 billion, ranking it second after retail. Approximately 31.2% of CPG鈥檚 digital ad budget is allocated to social networks. CPG and retail are powering social ad spending growth: The two categories made up 62.7% of new social ad dollars from 2022 to 2023.

The migration of ad dollars from linear TV to retail media is happening mostly because some of the biggest retail media networks are muscling into the CTV space. Amazon is doing it organically through its ad-supported video content, including its exclusive license for the NFL鈥檚 Thursday Night Football franchise and its ad-supported Freevee streaming service.

Highlight growth in retail media spend. Advocate for increasing retail media spend. Form strategic alliances with key retailers to gain preferential access to premium ad placements. More like this:. In-store retail media spend will hit $1 billion in 2028. Retail media, merchant teams must work together to maximize in-store marketing. 4 (more) retail media networks worth watching.

With or without a TikTok ban, Snapchat is poised to capture more ad spending in 2025 as new ad formats like Sponsored Snaps and Promoted Places ramp up. The big picture: Uncertainty around TikTok and Meta is spurring further diversification in the ad market.

That鈥檚 not as easy in-store as it is online, where shopper behavior can be tracked in real time. Technological solutions are available, but expensive.

Key takeaway: Costlier data centers could raise prices for web hosting, video and audio streaming, ecommerce, AI, and apps and services. These costs will likely be passed down to businesses and consumers relying on these services and could result in them seeking cheaper alternatives or canceling subscriptions and services. Budgeting for those changes in advance will likely be the smart play.

The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.