蘑菇AV

Mavely campaigns deliver three to five times the return on ad spend across various marketing channels. Why it matters: The creator economy is driving significant M&A activity as the industry shifts toward measurable, creator-led growth. Major deals reflect this momentum:.

One of the oldest advertising channels on the internet continues to expand, attempting to break through from its current marginal position.

Though we鈥檝e downgraded our retail media forecast, we anticipate the channel will experience double-digit growth through 2027. 鈥淚 don鈥檛 think it鈥檚 an exaggeration to say that retail media is one of the most important and potentially most transformative ad spending channels in media right now,鈥� said our analyst Max Willens.

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.

Sam鈥檚 Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.

These services include on-demand viewing options and thousands of channels with 24/7 programming. Numerous companies make up the FAST category. Traditional media companies like Fox and Paramount offer FASTs with Tubi and Pluto TV, respectively. TV device-makers like Roku, LG, Samsung, and Vizio have FAST platforms with The Roku Channel, LG Channels, Samsung TV Plus, and WatchFree+.

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

Walmart dominated the US retail landscape in 2024: The mass merchant鈥檚 ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

That confidence and trust in affiliate marketing鈥檚 value proposition should empower advertisers interested in investing in the channel. Consumers see creators as more influential on social. The role that media companies and traditional publishers play in the affiliate ecosystem is well understood.

Even an influx of new retail media networks (RMNs) will not chip away at the share of ad spending allocated to the top two powerhouses.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops. Previously, Shops offered only merchant-funded rewards, but Revolut will now also show widget, banner, and carousel formats to customers who opt in. Strengths.

One in 40 US ad spending dollars went to OOH in 2023, but that ratio will be 1 in 50 ad dollars in 2028, mainly due to the very rapid increase in ad spending going to connected TV (CTV) and other digital formats. Advertising for local services and entertainment accounts for almost one-third of all OOH spend.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.