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And while Amazon鈥檚 projected $47.52 billion in US ad revenues will be much smaller than the $530.88 billion it will see in US ecommerce revenues this year, the ad business is growing faster. 鈥淩etailers who have more mature, developed retail media networks are recognizing that they might be reaching a level of saturation among their endemic brands,鈥� said Marzano.

奥补濒尘补谤迟鈥檚 ad business fuels operating income growth: Retail media revenues jumped 29% driven by marketplace expansion.

While retail media networks (RMNs) sell brand safety and predictability to marketers, influencer marketing boasts direct access to loyal audiences. Pairing these two channels together, experts stress, can drive significant growth for brands. Nine in 10 US marketers plan to promote their creator partnerships via RMNs in 2025, according to an October 2024 LTK survey.

Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow鈥攕queezing both consumer wallets and enterprise tech budgets.

奥补濒尘补谤迟鈥檚 ecommerce business is gaining momentum. Ecommerce now accounts for 18% of 奥补濒尘补谤迟鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

But the media mix will be tailored specifically to fit each region. The goal is getting 75% of Puma鈥檚 target audience in key countries to see the video at least twice, said Teyssier. Campaign pre-tests in the US and Germany ranked in the top 15% of the most effective ads in driving sales and in the top 1% for the predicted long-term market share growth, according to Puma.

Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.

And then the last thing I would say is entertainment media partnerships. Not every brand has those accessible to them, but if you can create a partnership with something like Star Wars that might be kind of pie in the sky, but a piece of media, then you're also folding in those fans into your brand as well. Sky Canaves (15:24):. And collaborations always add freshness and excitement to brands.

Retail media and ecommerce. Retail media is the fastest-growing ad category we track, and it is expected to remain that way through at least 2028. This year, we expect US retail media ad spending to grow by 26% YoY to $54.48 billion. It will continue growing at annual rates above 20% through 2028, when it will top $128 billion. Most holding companies have agencies devoted to this channel.

Use this chart: Marketers and retailers can use this chart to understand that spending media dollars with publishers can help them reach loyal and consistent audiences. Related 蘑菇AV reports:. Generative AI for Media Sellers (蘑菇AV subscription required). The Rise of Political and News Creators(蘑菇AV subscription required).