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Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Stadia鈥檚 loss could be independent gaming startups鈥� gain. Streaming services are expected to be a big opportunity in video games, just one that Google is done with, at least for now. Our take: Google will continue to show restraint in areas where it feels it cannot dominate. Stadia was discontinued because of the lack of any uniformed hardware to ensure a consistent experience.

Linear TV has been the bread and butter of upfront advertising. Although linear TV is declining, upfront spending will outlive it as commitments shift to digital inventory.

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube鈥檚 ability to classify these categories correctly.

Do you think game developers are going to have to have that kind of scale before they're able to attract those ad dollars, those brand dollars in particular? Yory Wurmser (15:04):. Well, gaming has huge scale. Scale has never really been the problem. It's been more the formats, the fact that gamers while they're playing don't like interruptions.

Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to resuscitate legacy apps in a flagging ad-revenue reality.

As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media鈥檚 growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.

People are spending more time in group chats and DMs. Earlier this year, a New York Times Magazine headline declared that 鈥済roup chats rule the world.鈥� Users are spending more time in private messaging spaces such as texts, Instagram DMs, WhatsApp, and platforms like Discord. These spaces are a reprieve from the onslaught of influencer posts, ads, and divisiveness common on social feeds.

Services like fitness, music streaming, video streaming, game subscriptions, and iCloud don鈥檛 just increase customer lock-in, they can provide recurring revenue as bundled solutions consumers are dependent on.

But its potentially addictive nature can be harmful, particularly when it鈥檚 linked to consumer spending. As regulators acknowledge this, trading apps in the UK need to prepare for tougher industry oversight. This article originally appeared in Insider Intelligence鈥檚 Banking Innovation Briefing鈥攁 daily recap of top stories reshaping the banking industry.

Audio and navigation are here today, but video and gaming are coming. Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly.

Cooking and video games are two of the most popular categories among Gen Z and millennials on YouTube when they鈥檙e looking to learn something new, per YPulse, while fashion and beauty is No. 1 on TikTok. Methodology.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

They have invested a lot of money into video games and acquiring video game studios and building two of their own video game studios, and it's still basically widely inaccessible to the majority of Netflix subscribers who can only play these games on your phone. They're not yet on TVs or on the Netflix app and there is no bundled service.

Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Its pending Activision Blizzard acquisition and leading in-store technology promise to push its gaming and retail media ambitions even further. Ecommerce giants power the retail media boom.

Every single year we've done this report, if you ask people, "Are you spending less time on social media?" They say, "Yes, of course, we are." But then when you actually look at it, they're probably not. They might actually be spending more. But we're seeing a widespread behavior change.

Even as TikTok ad revenues tick up, Meta will still account for 75.0% US ad dollars spent on social media this year, according to our forecast.

I think this story came potentially, there's been various surveys on this, but the YouGov survey found that 18 to 24 year olds do prefer watching clips or highlights of live games more than watching games in their entirety. But if you look at the survey and almost a nearly identical number was a little bit less prefer watching live games while 25% of them enjoy watching both. So it was split.

Gaming. We don鈥檛 have age breakouts on gaming, but members of Gen Alpha are likely to play games like Minecraft, Roblox, and Fortnite, where top activities include adventuring, building, and creating, per GWI. Nearly 3 in 10 (26%) Gen Alphas live in households with VR headsets, per Morning Consult.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

From gaming to streaming video and podcasts

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Ebay鈥檚 ad revenue growth has been a bright spot for the company, and more sellers are getting on board as it rolls out new products and improvements. Etsy requires sellers above a certain threshold to spend a portion of their revenues on advertising with its media network. Competition is expanding the scope of retail media offerings.

You spend more time, like an hour a day, scrolling through TikTok videos or looking through an Instagram feed. I just think it takes more ownership from people, but email is a necessity and it should not go away. Please. Marcus Johnson:. I thought he was talking about the general public, but when he said you spend your day scrolling through TikTok, I was like, he's talking about Bill specifically.