蘑菇AV

69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).

蘑菇AV half conduct extensive research on product ingredients and their benefits before buying, per McKinsey, compared with only one-third of Gen Xers and one-fifth of baby boomers. Brand websites are the top resource.

The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.

Millennials are the most likely to be bullish on AI (60%), followed by Gen X (54%) and Gen Z (52%). But those numbers leave room for growth. Thought leaders, marketers, and brands who are optimistic about AI need to demonstrate its real-world use via chatbots, personalization, data analysis, and other forms of optimization.

Gen Z shoppers are more than twice as likely to have made a TikTok Shop purchase than millennials, nearly three times more likely than Gen X, and about 30 times more likely than baby boomers. However, as we enter a highly competitive holiday season, TikTok Shop will need to focus on offering special or exclusive deals to grow its share of holiday sales.

Gen X prioritizes streaming and shopping. Digital video, online shopping, and social media are Gen X鈥檚 top digital habits. Roughly 80% of Gen Xers have adopted the top three, whereas other tracked digital habits have a penetration rate of less than 56%. Gen X is on YouTube, Facebook, and Netflix.

It helps 37.4% of millennials and Gen Zers become aware of a bank鈥檚 products, versus just 16.5% of Gen Xers and baby boomers, per our October 2023 US Banking Consumer Habits survey. And 35% of consumers cited social media as one of the places where they are most receptive to advertising, while just 12% cited financial services websites, per the IAS survey.

Nearly 4 in 10 (39%) found written communications from their banks 鈥渋rrelevant鈥� to their needs, a sentiment that grew to 55% among baby boomers. 66% of respondents found banks鈥� communications only somewhat emotionally engaging, and that number rose to 85% for baby boomers and 73% for Gen Xers.