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Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.

Gen Z isn鈥檛 taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.

Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Gen Zers are becoming podcast listeners faster than any other generation. Millennials and Gen Zers will be neck and neck for the highest podcast adoption this year (60.8% versus 59.8%). But we forecast Gen Zers will overtake millennials within the next year. They will hit 68.9% by 2028 versus 61.2% for millennials.

This includes meeting Gen Z on social media with trusted resources and information. They should also use digital tools such as text and email alert reminders to schedule doctor鈥檚 appointments, exercise, and engage in other healthy activities. 2. Gen Z says weight loss drugs are part of their New Year鈥檚 resolutions.

In a hyper-competitive market, FIs that operationalize care through digital design and data-driven personalization will be the ones Gen Zers choose鈥攁nd stay with.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

Walmart鈥檚 adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.

Generation Z: Though over 1 in 3 Gen Zers already have credit cards, younger Gen Zers are becoming eligible for credit. But it鈥檚 not just access they鈥檙e after鈥攖hey want convenience. They care about easy access to ATMs for cash, and being able to make mobile, contactless payments.

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx鈥檚 Gen Z's Top 50 Beauty Brands Report Q3 2024.

Dormify complements the company鈥檚 existing Pottery Barn Dorm offering, giving it a deeper foothold in the Gen Z and college-age market, which should help it better engage younger shoppers and build long-term brand loyalty.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

However, issuers need to take note of the evolving expectations of younger consumers who crave convenience: 27% of Gen Zers elect for speed over financial safety in online shopping.

Generational differences: Gen X leads in AI shopping assistant use, but Gen Z is more willing to trust AI agents to make purchases. 72% of Gen Xers have used an AI shopping assistant, with most deploying AI on Amazon, while Gen Z and millennials prefer ChatGPT.

It has also made strong gains targeting moneyed millennials and Gen Zers: Amex gained a record 13 million new card acquisitions in 2024, with millennials and Gen Zers representing over half of these accountholders. Our take: Amex is making a savvy investment in expanding its international network. Its cardholders have the hunger to travel and the money to spend on luxury.

Instacart is going after Gen Z. Fizz is squarely aimed at younger consumers, from its Gen Z-oriented branding to its integration with party-planning app Partiful to its $5 flat delivery fee, which is lower than the $7.99 Instacart currently charges nonmembers.