蘑菇AV

Retailers will use digital media to bring shoppers in-store. Social and influencer content will be geared toward highlighting the in-store shopping experience. Experiential retail will make shopping fun for Gen Z. In-store experiences will focus on issues that are important to Gen Z, like sustainability and mental health. Retailers will refocus their efforts on in-store click and collect.

Jonah Stillman, who co-authored the book 鈥淕en Z @ Work,鈥� told the BBC that 84% of Gen Zers prefer face-to-face communication over texts or emails, and see videos like Zoom calls as this type of communication. Many young consumers seek to mitigate unprompted interactions by putting their phones on 鈥淒o Not Disturb,鈥� which further exacerbates their social anxiety, per Psychology Today.

Gen Z isn鈥檛 taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.

Our take: While the move to phase out paper statements will likely be praised by Gen Zers who care about the environment, consumers on a whole don鈥檛 seem ready yet for this move. Issuers who implement these fees risk damaging customer relationships, making the cost savings not worth it.

The news: Keurig Dr Pepper agreed to acquire energy drink maker Ghost as it looks to beef up its beverage business and capitalize on the category鈥檚 rising popularity among Gen Zers and millennials. The consumer packaged goods (CPG) company will pay $990 million for a 60% stake, and acquire the remaining 40% in 2028. The initial stage of the transaction is expected to close in late 2024 or early 2025.

86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.

The two big standouts were obviously social media just plays a much bigger role in influencing really everything that Gen Z does but particularly as a shopping channel. This is very different from saying that Gen Z over-indexes with social commerce.

Co-brands can be a valuable loyalty and revenue driver for merchants, and there鈥檚 plenty of room for them to grow

Many consumers, especially millennials and Gen Zers, view Amex鈥檚 cards as status symbols and are willing to pay the price upfront for the value they can get in the end.

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Gen Zers are more than twice (42%) as likely than the average (20%) to buy holiday gifts directly through social media in 2024, according to May 2024 research from Basis Technologies and GWI.