These swings can likely be attributed to TikTok Shop, which is seeing increased advertiser interest鈥攑articularly during the holiday season鈥攆ollowing its debut in September 2023. The difference in CPMs among platforms will only slightly narrow YoY. In Q1 2025, the gap between CPMs on Meta and Snapchat will be $8.34, according to our forecast.
Department stores are also expected to get a boost from in-person shopping this holiday season鈥攁lthough they face tough competition from big-box stores, off-price retailers, and ecommerce marketplaces as consumers prioritize value.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
This week, teens want ads with products in action, consumers aren鈥檛 giving brands negative feedback, and St. Patrick鈥檚 Day doesn鈥檛 interest consumers as much as other holidays.