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National Payments Corporation of India (NPCI). National Restaurant Association. Payments Dive. PYMNTS.com. The Strawhecker Group (TSG). Visa.

Less than half (47%) of the members of the American Chamber of Commerce in Shanghai are optimistic about their five-year outlooks in the country, while around 20% plan to reduce their investments in China this year due to concerns about growth as well as new opportunities in India and Vietnam.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, India, Japan, the Nordics, Mexico, Singapore, South Korea, Taiwan, the UK, and the US.

Brazil houses the world鈥檚 second-largest base of WhatsApp users after India, and Carrefour鈥檚 decision to use the platform is a strategic one. 鈥淲hatsApp is Brazil鈥檚 operating system," said chief digital officer Sam James. The country 鈥渃an鈥檛 function without it.鈥�. Magazine Luiza鈥檚 Netshoes partnered with micro- and nano-influencers to produce 150 TikTok livestreams for Black Friday 2023 promotions.

Our take: Despite efforts to diversify production away from China and into regions like India and Vietnam, Apple is realizing that its best options are with an established partner, at least for now. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry.

India and other regions exploring CBDCs will need to overcome this adoption problem to make their investments in the digital currencies worth it.

Why it matters: With numerous brands already running RCS campaigns globally, especially in Android-dominant markets like India, Brazil, and Mexico, the US should see a surge in RCS adoption following the iOS update. This shift will not only improve communication but offer marketers a powerful tool to enhance customer interactions and achieve better outcomes.

Instagram is taking advantage of the ban talk by courting smaller creators in the US; abroad, it is expanding its Creator Marketplace to India, Canada, and more markets amid slowing US influencer marketing growth. Our take: TikTok鈥檚 latest solutions give brands powerful tools to create engaging content and connect more deeply with their audiences.

The majority of Apple鈥檚 production takes place in China, India, and Vietnam, where the company relies on partners like Foxconn and its factories. Tech companies have laid off more than 186,000 employees (including Accenture鈥檚 announced 19,000 layoffs) so far this year, surpassing 2022鈥檚 total of 164,411 tech layoffs, per Layoffs.fyi.

Apple, whose iPhone 14 supply was constrained by China鈥檚 factory closures, is looking to expand into India. Decreased demand could slow down expansion plans. Smartphone industry faces challenges: The average length of phone ownership is increasing, with the majority of people holding on to their current model for more than three years, per IEEE.org.

Disney+ Hotstar, the version of Disney+ available in India, lost 6% of its subscribers in one quarter, though ARPU increased 16 cents to 74 cents. Disney鈥檚 somewhat lackluster streaming results were buoyed by strong parks and box office performances.

In India, TikTok was banned in 2020, leading to a higher rate of penetration for Snapchat. Additionally, the penetration rate for social users in India is relatively low due to the country鈥檚 more rural population and slower adoption of devices with internet connectivity. Social users in India will grow 6.9% in 2023, outpacing the region as a whole by a wide margin.

Apple, one of many US companies seeking to diversify away from China, is running up against production speed and quality problems at plants in India. Tensions between the US and China could escalate faster than China鈥檚 production expertise can be replicated elsewhere.

Coronavirus-related factory closures in China have led to reduced profits, even as Apple accelerated plans to move production to India and Vietnam. The tight integration between Apple software and hardware has resulted in unparalleled design and performance for iPhones, iPads, and Macs. Making its own radios, displays, and components will result in even more integrated devices.

Looking abroad, it launched a partnership with Bengaluru-based cargo airline Quikjet to launch its Amazon Air air freight service in India. The big takeaway: Amazon is in the midst of its most difficult stretch in decades. While it is taking steps to correct its course, turning around such a large company takes time.

Fuel from Southeast Asia: Though it鈥檚 banned in India, TikTok will have much of its growth in Asia-Pacific driven by Southeast Asia. Indonesia, Malaysia, Singapore, the Philippines, Thailand, and Vietnam together will account for about half of TikTok users in Asia-Pacific, excluding China. And all of those countries except Singapore will see their TikTok user base rise more than 10% this year.

In the meantime, advertisers have dug in their heels: In India, 82% of advertisers increased cookie spending for 2023. Advertisers are not thrilled that cookies have to go away, and the two prior delays have led nearly half (47.8%) of advertisers to believe that there will be yet another delay, per DoubleVerify.

In the Google Play market, the US was a distant No. 4 behind India. It鈥檚 Getting More Expensive to Attract New Users on Apple Devices. As downloads decrease, gaming app marketers are spending a premium to earn new installs on iPhones, widening the gap between iOS and Android in cost per install (CPI), AppsFlyer data shows.

Overall media ad spend worldwide will cross the $1 trillion mark in 2024, fueled in part by digital ad spend growth in Latin America and India. More like this:. Why are so many tech companies laying people off right now? 2023 worldwide digital ad spend forecast: China and Western Europe disappoint, Latin America and India still Rolling.