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No. 2-ranked Latin America was 14 minutes shy of the Middle East and Africa podcast figure. The Middle East and Africa region was also on top of the global rankings for time spent with print media. Here, too, the region surpassed the global average by a wide margin.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.

YouTube expands Premium Lite to more countries: The lower-cost tier aims to attract price-sensitive users without hurting ad revenues.

The news: China is outpacing the US in retail media鈥檚 global rise, with nearly half of its digital ad spending now flowing through retail platforms. While Amazon still leads globally, its growth is slowing鈥攅xpected to rise just 18.6% in 2025. Meanwhile, players like Uber Eats, Meijer, and Albertsons are growing ad revenues at triple-digit rates. Our take: Retail media is becoming more fragmented and competitive. Success now requires portfolio diversification, especially as new channels鈥攍ike last-mile delivery and in-store signage鈥攇ain momentum. What began as an Amazon-centric, US-led trend is now a worldwide shift reshaping how consumers discover, consider, and buy.

The news: The wave of consolidation in the consumer packaged goods (CPG) sector is continuing with Italian candymaker Ferrero鈥檚 $3.1 billion acquisition of cereal manufacturer WK Kellogg. The deal will give the maker of Nutella and Ferrero Rocher a foothold in staple grocery categories, as well as deepen its North America presence鈥攁 particular area of focus for the company. Our take: With grocery spending strained and costs rising, most CPG companies are taking one of two tracks. Some, like Ferrero and PepsiCo, are making strategic acquisitions to broaden their portfolios and keep up with shifting trends. Others, like Conagra and General Mills, are shedding assets to reduce expenses and focus on the categories with the greatest growth potential.

The news: At Cannes Lions 2025, Netflix announced it has added Yahoo鈥檚 DSP to its growing list of programmatic partners, joining Google, The Trade Desk, and Microsoft. The expansion boosts flexibility for advertisers targeting Netflix鈥檚 94 million monthly ad-tier users across 12 countries, with new capabilities for first-party data and interest-based buying. Our take: With its Ads Suite now live globally, Netflix is done crawling鈥攊t鈥檚 competing directly with YouTube and social platforms for CTV budgets. As its per-user ad revenues rebound and its content ecosystem broadens, Netflix is evolving into a full-funnel marketing platform poised to reshape premium video monetization.

Digital gaming has become one of the most popular activities in the world, thanks mainly to the proliferation of smartphones and free mobile games. Here is our worldwide forecast for total gamers, with breakouts by region and for 13 countries.

The era of tariff-driven trade uncertainty is far from over: A flurry of legal decisions have thrown the administration鈥檚 trade policies into limbo, even as many duties remain firmly in place.

This is the Q2 2025 installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

The news: Novo Nordisk missed an important patent filing deadline in Canada for its weight loss and diabetes drug semaglutide, opening the door to generics as soon as next year. Our take: If Sandoz and other generic makers start selling semaglutide GLP-1 drugs in Canada next year, FDA approval for states may not matter. If drugmakers do start selling generic GLP-1s in Canada, Novo will see Ozempic brand sales drop, but the GLP-1 market could see a generics鈥� explosion.

Shein considers restructuring to minimize tariff, de minimis impact: But any move to shift production out of China could provoke Beijing鈥檚 ire鈥攁nd derail its long-awaited IPO.

Incrementality has always been the holy grail of retail media. But lately, it鈥檚 taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.

Its penetration in Southeast Asia, Latin America, and the Middle East and Africa exceeds its worldwide figure. Conversely, X (formerly Twitter) and Snapchat are particularly weak in those regions. Click here to view our full forecast for social network user penetration, by country and by platform. If TikTok is banned in the US, its business will rely heavily on Latin America and Southeast Asia.

The news: Cannes Lions 2025 kicks off June 16, with media companies and platforms turning the festival into a proving ground for brand innovation. Spotify is merging live acts like Cardi B with audiobook tastings and celebrity panels, while Canva hosts CMO roundtables alongside design influencers. Google, Uber, and Influential are anchoring talks on TV, sports, and creator-driven engagement鈥攚ith yacht-side podcasts and fundraising activations adding a new layer of purpose. Our take: This year鈥檚 Cannes isn鈥檛 about opulence鈥攊t鈥檚 about ownership. Brands that bring substance, not just spectacle, will emerge with more than headlines鈥攖hey鈥檒l leave with lasting partnerships and fresh strategic playbooks.