蘑菇AV

A) North America B) Western Europe C) Middle East and Africa D) Latin America. Digital ad spend will grow by 33.1% in the Middle East and Africa next year, faster than any other geographic area. Digital spend will remain somewhat limited in the area, at $39.41 billion compared with North America鈥檚 $361.48 billion, per our November forecast. December 20, 2024. True or false?

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Trump鈥檚 鈥淟iberation Day鈥� tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US鈥攁long with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Retailers brace for headwinds: Companies ranging from Amazon to Whirlpool are preparing for multiple challenges that could pressure consumer spending and their bottom lines.

A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.

Latin America and Southeast Asia will dominate the top 10 list of countries with the fastest ecommerce growth in 2024. Five hail from Latin America, including three of the top five. And although Southeast Asia has tailed off overall, several of its countries are still booming. The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top.

Levi鈥檚 delivers downbeat outlook as uncertainty roils retail industry: The company expects potential tariffs, FX headwinds, and higher taxes to weigh on its 2025 performance.

Holiday spend, international transactions, and non-card payments boosted growth

Shein stumbles under UK regulators鈥� scrutiny: The ecommerce platform failed to relieve concerns about forced labor in its supply chain as it prepares for a more challenging operating environment.