Ä¢¹½AV

Click here to view our full forecast for worldwide retail and ecommerce sales. 4. The triumvirate of retail media, social, and AI will undercut traditional search. Within the search advertising category, growth is being driven primarily by retail media. Search will account for 41.4% of total US digital ad spending in 2025, roughly the same proportion as 2024 (41.5%).

We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Digital payments use has soared thanks to the popularity of the country’s UPI system, which facilitated more than three-fourths of India’s retail digital transaction volume in 2022 and the first half of 2023, per June data from RBI. But cash is still prevalent across the country, leaving plenty of room for further digital payments growth.

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.

Retail marketers ramp up social media ad spend in 2024. How marketers can do more with less after a rocky earnings season. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Political ad spend is nearly triple what it was in 2016.

Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.

Generative AI Chatbots in Retail (Ä¢¹½AV subscription required). Methodology: Data is from the May 2024 Reuters Institute for the Study of Journalism at the University of Oxford report titled "AI and the Future of News: What Does the Public in Six Countries Think of Generative AI in News?"

We've been tracking retail media ads, spending growth for example, and we've seen huge growth in all the territories. We cover. North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation.