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In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

But if ByteDance continues to use China as a model for worldwide growth, the app鈥檚 retail and advertising potential will keep climbing. 4. A closer look at Latin America. In Latin America, where people spend more daily time with social media than anywhere else, Twitter and Facebook are hemorrhaging users as TikTok grows rapidly, according to our forecast.

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

That gives them a measurable edge in retail and personalized media. Omnicom, meanwhile, is proving it can generate meaningful growth from tools like Omni AI, particularly in performance-heavy areas like ecommerce and CRM. WPP鈥檚 clean room approach is technically sound, but it risks missing the moment if marketers continue to demand identity-based activation that moves beyond anonymized insights.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

Our analysts are currently preparing an updated US Retail & Ecommerce forecast, slated for release in May, with revised global retail forecasts coming by late June. Our take: The tariff escalation is more than a headline鈥攊t鈥檚 a structural shock that could reshape global consumer demand and ad spending for the remainder of 2025 and for years to come.

More importantly, the dual rulings have injected more uncertainty into an already fragile retail landscape. The challenging environment is forcing merchants to make high-stakes inventory bets months in advance, with little clarity on trade policy鈥攔aising the risk of excess stock, missed demand, and misaligned assortments.

The news: Amazon announced its Prime Day event will run from July 8 at 12:01 a.m. PDT through July 11, starting eight days earlier than last year and lasting twice as long as previous events. Our take: Amazon recognizes that while consumers have grown more selective about when and where they spend, many will still jump at the chance to save if they find compelling offers. By extending Prime Day鈥檚 duration, adding tech-driven shopping tools, and broadening its footprint across countries and third-party sites, Amazon is turning the event into an inescapable, large-scale retail moment. Even in a margin-squeezed environment, the visibility and sales potential of Prime Day may be too significant for sellers to pass up.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Click here to view our full forecast for worldwide retail and ecommerce sales. 4. The triumvirate of retail media, social, and AI will undercut traditional search. Within the search advertising category, growth is being driven primarily by retail media. Search will account for 41.4% of total US digital ad spending in 2025, roughly the same proportion as 2024 (41.5%).

Shein made an unforced error: Its attempt to improve its public image by inviting influencers to its 'innovation center' only drove more scrutiny as it pursues an IPO.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday鈥檚 game, with prices stabilizing after last year鈥檚 jump.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

Retail marketers ramp up social media ad spend in 2024. How marketers can do more with less after a rocky earnings season. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Political ad spend is nearly triple what it was in 2016.

Generative AI Chatbots in Retail (蘑菇AV subscription required). Methodology: Data is from the May 2024 Reuters Institute for the Study of Journalism at the University of Oxford report titled "AI and the Future of News: What Does the Public in Six Countries Think of Generative AI in News?"

We've been tracking retail media ads, spending growth for example, and we've seen huge growth in all the territories. We cover. North America, Europe, Latin America, APAC. The vast way is a first party data that these retail properties sit on are clearly reaping the benefits of the cookie deprecation.

Digital payments use has soared thanks to the popularity of the country鈥檚 UPI system, which facilitated more than three-fourths of India鈥檚 retail digital transaction volume in 2022 and the first half of 2023, per June data from RBI. But cash is still prevalent across the country, leaving plenty of room for further digital payments growth.

Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.

Social commerce is a growing subset of retail, with increasingly more payment volume going through social platforms. US social commerce sales will crack the $100 billion mark in 2026, growing 18.0% YoY, per our forecast. TikTok Shop鈥檚 explosion is the driving force, with other volume growth spread across Facebook, Instagram, and Pinterest.

More like this:. 3 retail rivalries that aren鈥檛 Amazon vs. Walmart. The beauty industry booms because its customers are headstrong, loyal, and social. 4 ways ecommerce executives can maximize digital dollars. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV. 7/21 - Threads count.