You can find me on LinkedIn as that person. And it is kind of a thought leadership identity that I developed being in the space. And then also I sing. I have been asked regularly to sing at industry conferences. So between my expertise and my love for musical theater and my love for Disney in particular, the moniker has just stuck and it's stuck a little bit better than the PhD, if you can imagine.
So I think it's an indication of just how stressed publishers are for revenue and this is, I mean as one someone on LinkedIn put it basically burning the furniture to stay warm. Marcus Johnson (20:30):.
Unfortunately, listeners aren't going to be able to see this, but if you look at LinkedIn, I'll be posting a picture. It's a shockometer. So it's a sliding scale of how shocked I am by the stat that I'm given. It starts at the bottom with boring, it goes up through meh, now you're talking no way, seriously, right to the top, which see if you can shock my socks off.