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On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

Creators were another hot topic at SXSW, with more than a dozen panels covering their roles in diverse areas like sports, media, and the metaverse. Brand sponsorships and collaborations are the lifeblood of the creator economy, but creators with large followings are now launching brands of their own. Some top creator brands even received a showcase at this year鈥檚 event.

It's always a challenge I find when there's a big time gap because you already know sometimes the results before you get to watch the sport. Marcus Johnson:. Something else that was interesting with viewership this year, you mentioned athletes, specifically. More and more folks that seem to be following specific athletes, which is what we've seen in sports in general.

It鈥檚 an election year in the US, one where we鈥檒l see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024鈥檚 version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.

Sounds like a lot, but that's about 40K per year for each of the 12 years that people will live beyond retirement on average. So it's not a ton. Number two, according to a PWC median retirement, savings total for 55 to 64 year olds, it was about 120,000. That's what they have on average.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sarah Lebow. Today's topic is alcohol, something that may or may not be relevant to Valentine's Day, depending on how you celebrate. Let's meet today's guests. Joining me for today's episode, we have Senior Analyst Blake Droesch. Hey Blake. Blake Droesch:. Hey Sarah. Good to be here. Sara Lebow:.

So boxing isn't nearly as popular as it was back when there was the Thrilla in Manila, or even when Mike Tyson was boxing in the '90s, but there is still greatness in the sport from Bud Crawford, who just happens to be from Omaha. Marcus Johnson:. Oh, convenient. Ross Benes:. Yeah. Marcus Johnson:. Maybe bring Mayweather back to fight them, then someone's got to-. Oscar Orozco:. Oh, please no.

My what shoes should I buy strategy, which probably isn't great for a fashion brand or a sports brand, is I ask the nurses I know what they're wearing because the nurses always have the most comfortable, most durable shoes. Zak Stambor (08:01):. Get your shoes back on store shelves as well.

Those election and sport tentpoles, TV ad spending will go, it's not going to have TV ad spending. It's going to go from plus one this year to negative 13 from,-. Ross Benes (13:42):. And those tentpoles are more influential in TV than they are in the whole. You were asking earlier how much is the growth driven by the Olympics and the election.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Kylie Robison of The Verge notes that rather than launching as a separate product, web search will be integrated into ChatGPT's existing interface, with results that look the same and provide links to sources for the answers it gives on things like sports scores, news, stock prices, and weather.

Well, guess, how many days of the year of the 365 that feature no professional sports games in the US? We're talking MLB, NBA, NHL and NFL. How many days are there none of those? Ross Benes:. I assume it's very low. Marcus Johnson:. It's not high. Ross Benes:. Like 10. Marcus Johnson:. Jeremy? Jeremy Goldman:. Like four. Marcus Johnson:. Oh, Jeremy's close, two.

There still is some maturity, particularly in sports and digital transformation, which it's already making inroads on, and it's more about building its media and advertising on top of its existing eCommerce platform, which all connects into the greater flywheel. (06:41):. It's not necessarily about building pillars anymore, I think, for Amazon.

But I think the real drivers of this program are the access to a women's running community special event and supporting women's running, whether their own sponsored athletes or charitable programs like one that provides sports bras for young women. So it's really innovative in the sense of loyalty is built around that community that already exists.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's episode topic is a very special episode. We are discussing what happened at Shoptalk. Let's meet today's guests. Joining me for today's episode. We have Chief Content Officer at eMarketer Zia Daniell Wigder. Hey Zia, welcome to the podcast. Zia Daniell Wigder:. Good morning, Sara.

I don't know how the logistics of that work, but yeah, TikTok Shop also live in the US now. I think that this whole conversation segues us nicely into the next thing I want to talk about, which is Fish Wife and these other brands. They get big from these aesthetic pictures and things. Social media is playing a huge role in CPG discovery.

Sports is starting to introduce that more and more. The Olympics, you're able to watch four different events at one time. With football, with the NFL RedZone, you're able to watch four things at one time. And those are, at least NFL RedZone is ad free. But I wonder what that looks like in terms of advertising and advertising attention when you're able to flick back and forth between two screens.

And then obviously hockey, the greatest sport of all time. Marcus Johnson:. Wow. Very nice. Very nice indeed, folks. All right, that's what we've got time for for breakfast, lunch, and dinner party data. I don't even know what we're calling this. Count the scores. I'll also take a drum roll.

It's definitely becoming more of a team sport.

Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.

Especially yeah, because the biggest sport being football, most of the money being there, but maybe... And then more players, perhaps. Different type of sport. Let's go to Stephanie. Stephanie Taglianetti:. All right. Changing it up quite a bit. May 12th is National Limerick Day in the United States. Marcus Johnson:. Oh. Max Willens:. Yes. Stephanie Taglianetti:.

Apple TV, of course, has been licensing sports content against which they sell advertising. The same is true of other platforms that we don't yet break out individually, but they're part of that long tail. There's also a lot of revenue that flows to players like the TV manufacturers that sell ads and adtech middlemen are really getting in on the CTV action because most of it is sold programmatically.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. If you've been here for a long time, you should already know all of that. What you won't know is today's episode topic, which is our first ever Unofficial Most Interesting Retailers List. Before we get into what that means, let's meet today's guest.

Things like art, sports, practical jokes, you don't necessarily need the sound from these. However, there was also a 2021 study that TikTok commissioned from Kantar, which found that nearly 90% of TikTok users consider sound essential to the TikTok experience. Ross Benes:. Well, that makes sense. It has its roots in music, is musically. Marcus Johnson:. Great point. Ross Benes:.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's topic is how young people are changing shopping. Before we jump in, we are still running a contest. How does this work?