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And then obviously hockey, the greatest sport of all time. Marcus Johnson:. Wow. Very nice. Very nice indeed, folks. All right, that's what we've got time for for breakfast, lunch, and dinner party data. I don't even know what we're calling this. Count the scores. I'll also take a drum roll.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Well, guess, how many days of the year of the 365 that feature no professional sports games in the US? We're talking MLB, NBA, NHL and NFL. How many days are there none of those? Ross Benes:. I assume it's very low. Marcus Johnson:. It's not high. Ross Benes:. Like 10. Marcus Johnson:. Jeremy? Jeremy Goldman:. Like four. Marcus Johnson:. Oh, Jeremy's close, two.

There still is some maturity, particularly in sports and digital transformation, which it's already making inroads on, and it's more about building its media and advertising on top of its existing eCommerce platform, which all connects into the greater flywheel. (06:41):. It's not necessarily about building pillars anymore, I think, for Amazon.

But I think the real drivers of this program are the access to a women's running community special event and supporting women's running, whether their own sponsored athletes or charitable programs like one that provides sports bras for young women. So it's really innovative in the sense of loyalty is built around that community that already exists.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's episode topic is a very special episode. We are discussing what happened at Shoptalk. Let's meet today's guests. Joining me for today's episode. We have Chief Content Officer at eMarketer Zia Daniell Wigder. Hey Zia, welcome to the podcast. Zia Daniell Wigder:. Good morning, Sara.

I don't know how the logistics of that work, but yeah, TikTok Shop also live in the US now. I think that this whole conversation segues us nicely into the next thing I want to talk about, which is Fish Wife and these other brands. They get big from these aesthetic pictures and things. Social media is playing a huge role in CPG discovery.

It's definitely becoming more of a team sport.

Has ever the second most popular sport. Marcus Johnson (35:38):. The second best we've got. Yeah, I think you'll find it is Blake well spotted Korean. You're not cricket. Blake Droesch (35:43):. Personally. And it's also maybe this up there in terms of being the most popular sports in the world. Yep. Marcus Johnson (35:52):. Yeah. Thanks India. Karina Cricket. Carina Perkins (35:58):. Not really.

Especially yeah, because the biggest sport being football, most of the money being there, but maybe... And then more players, perhaps. Different type of sport. Let's go to Stephanie. Stephanie Taglianetti:. All right. Changing it up quite a bit. May 12th is National Limerick Day in the United States. Marcus Johnson:. Oh. Max Willens:. Yes. Stephanie Taglianetti:.

Apple TV, of course, has been licensing sports content against which they sell advertising. The same is true of other platforms that we don't yet break out individually, but they're part of that long tail. There's also a lot of revenue that flows to players like the TV manufacturers that sell ads and adtech middlemen are really getting in on the CTV action because most of it is sold programmatically.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. If you've been here for a long time, you should already know all of that. What you won't know is today's episode topic, which is our first ever Unofficial Most Interesting Retailers List. Before we get into what that means, let's meet today's guest.

Things like art, sports, practical jokes, you don't necessarily need the sound from these. However, there was also a 2021 study that TikTok commissioned from Kantar, which found that nearly 90% of TikTok users consider sound essential to the TikTok experience. Ross Benes:. Well, that makes sense. It has its roots in music, is musically. Marcus Johnson:. Great point. Ross Benes:.

This is the show where we talk about how retail collides with every part of our lives. I'm your host, Sara Lebow. Today's topic is how young people are changing shopping. Before we jump in, we are still running a contest. How does this work?

I live in New York. I'm really fortunate I can go to a lot of small book retailers, but in most parts of the country, you can't do that. And Barnes & Noble has replicated that feel while still having the familiarity of the children's section in the back. I think that's the reason Barnes & Noble has a really good reputation on TikTok and on Book Talk right now.

They've also come under criticism within the running community for their work with Alberto Salazar, who is one of the most famous running coaches, is now banned from the sport, and their treatment of female runners when they were pregnant, such as Allyson Felix, and she's spoken out against them as well as others.

It's the most expensive non-sports ad-buy, costing advertisers over $2 million for a 30-second commercial and bringing in about $125 million in ad revenue. So the audience isn't what it used to be, but it's still so hard to get big audiences these days outside of the Super Bowl, this is where advertisers are having to come to be able to hit this many people all at once.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Cricket is sort of thought of as this kind of exotic random sport. But India and Pakistan essentially grind to a halt during the cricket tournaments that happen every couple of years. And when you also include Australia and England, and to a lesser extent, Canada, it quickly starts adding up. And so by some estimates, cricket is the world's second most popular sport.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.

At the end of the year, we'll crown a winning team who will win a gift card each and, of course, claim the crown jewel of professional sports, the Victoria Cup, a trophy designed in pottery class by our very own Victoria who edits the show. The quiz... You guys didn't seem too interested in the prizes, I'm not going to lie. That's sad to-. Max Willens:.

It's not where he lives, but where he is now, it's Blake Droesch. Blake Droesch:. Hey everyone. Great to be here. Marcus Johnson:. Hello. Hello. And finally, sat next to him and also residing in New York City. One of our vice presidents of content who heads up the retail and eCommerce desk is Suzy Davidkhanian. Suzy Davidkhanian:. Hi, thanks for having me. Marcus Johnson:. Hello. Suzy Davidkhanian:.

And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.