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It could also remove its platform from the EU, which would have significant financial repercussions: The marketplace had more than 92 million monthly users in the EU last month. Our take: This could be a moment of reckoning for Temu, which has so far avoided major fines or bans.

For example, a travel company that functions as a marketplace, such as Expedia, has a slew of potential endemic advertisers鈥攊ncluding hotels and airlines.

Walmart Connect's growth has been fueled by a surge in advertiser participation, including marketplace sellers. The company's strategy of leveraging its vast customer base and omnichannel capabilities allows advertisers to reach consumers more effectively.

Marketplaces are investing in European fulfillment networks. Online marketplaces dominate cross-border selling in Europe. In 2022, 63% of European cross-border spend was generated by marketplaces, per an October 2023 report by Cross-Border Commerce Europe. Europe鈥檚 biggest marketplaces are investing in fulfillment networks.

The total value of goods sold on the marketplace鈥攊ncluding from third-party sellers鈥攔ose 40% YoY, roughly in line with last year鈥檚 growth. Our take: Shein certainly faces its share of growing pains.

That will require working with lawmakers to address questions about product safety, building deeper relationships with local merchants and brands, and cracking down on counterfeits and other questionable items on its marketplace. Go further: Check out our Asia-Pacific Ecommerce Forecast 2024 report and 4 Charts on Indonesia鈥檚 Ecommerce Battleground.

A crackdown on illegal behaviors: Sellers and marketplaces will have to stop the sale of illegal products in the EU member states. Meanwhile, platforms and search engines will be required to take measures to stop the dissemination of illegal content.

For one, merchants face the possibility of being penalized by Amazon if they鈥檙e found selling products at cheaper prices on other marketplaces.

Go further: Read our report on The US Online Marketplace Shopper.

While some products will probably amount to marketplace experiments, others could gain consumer traction. The proliferation of voice devices also raises questions about privacy and the evolving human-technology relationship. Decoding voice assistant market growth patterns. The voice assistant market is evolving, with established players jockeying for position and showing varying growth patterns.

Having multiple operating currencies may provide a more nuanced understanding of the video marketplace. It would also incentivize continued innovation among measurement vendors to ensure solutions evolve at an acceptable pace. But there are a lot of challenges standing in the way of a true multicurrency future, including:. Complexity for buyers.

The platform is also working on adding more products to its marketplace to boost its shopper appeal: Users can now buy refurbished electronics from sellers, and the company is in the early stages of enabling creators to develop custom products.

Services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services are excluded.Less.

Zooming out: Regulators are closely scrutinizing the App Store鈥檚 restrictions on alternative app marketplaces and payment systems, partially sparked by Apple鈥檚 ongoing feud with Epic Games. Epic Games CEO Tim Sweeney said that Apple is 鈥渃loning鈥� features from rivals such as Steam, Xbox, and Epic while denying those companies the ability to compete with the App Store.

GenAI has marketplace relevance across generations. The 20.1% adoption rate among boomers is particularly noteworthy for a new technology, indicating a broad-based adoption trend. A notable gender gap exists, particularly among younger users. Gen Z shows the highest gender gap in terms of AI usage.

We expect online cosmetics and beauty sales to grow more than twice as fast as in-store sales this year, in part due to efforts by Amazon and Walmart to broaden the selection of brands鈥攑articularly premium ones鈥攐ffered on their marketplaces, as well as sales events like Amazon鈥檚 upcoming Holiday Beauty Haul.

Shein and Temu delivery providers face barrage of lawsuits regarding labor practices: Several have been accused of underpaying workers, misclassifying them as independent contractors, and failing to provide overtime.