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26% of banks reported over 100 identity fraud incidents in the past year, according to Regula鈥檚 report, which surveyed 1,069 fraud experts across financial services in Australia, France, Germany, Mexico, Turkey, the UAE, the UK, and the US. Notably, only 17% of fintechs reported the same. 31% of banks said the incidents cost them on average $479,000 or more.

For sub OTT, Brazil, Mexico, India, and Argentina will round out the top five for viewer growth in 2024 and in 2025, trailing only Indonesia both years. China will have the most viewers by a huge margin, but India has the most headroom. China鈥檚 massive market only benefits its domestic sub OTT platforms.

Brazil and Mexico were excluded from the pilot to avoid upsetting subscribers in its two biggest Latin American markets. The company quickly reversed course amid a public outcry from subscribers. In true Latin American fashion, users protested the changes on social media. The hashtag #ChauNetflix (鈥淏yeNetflix鈥� in English) trended on Twitter not long after.

It recently reentered the Indian market; rolled out plans to launch its online marketplace in Mexico, Germany, Spain, France, and Italy this year; announced partnerships with brands such as Skechers and mothercare company Lansinoh; and expanded into new categories such as home appliances and smart home products.

Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement. As Amazon expands Prime Video ads, these markets will offer even more opportunities for advertising. 4. Other platforms have had success introducing ads.

The top five countries worldwide were rounded out by Mexico (33.3%), Brazil (32.5%), and the US (32.4%). Tablet ownership (18.9%) is lowest in India compared with Asia-Pacific neighbors. Just 12.5% of respondents with low incomes owned a tablet, and 10.7% of rural respondents. Japan. The country ranks last worldwide for time spent with PC/laptop/tablet.

Avocados From Mexico will be directing fans to a site that uses ChatGPT. Sports-betting companies like DraftKings will also advertise. If last year鈥檚 Super Bowl ad spending was defined by the crypto world, this year it鈥檚 the alcohol industry鈥檚 turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

And just to echo some of the things that you said about Mexico, we've seen a big shift in people getting their news on social media here in the US too. The figures are somewhat similar to what you see in Mexico, for example.

Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

So between 2017 to through this year, we expect Mercado Libre will have invested over $5 billion into its e-commerce business in Mexico alone.

Mexico: In April 2022, The National Banking and Securities Commission approved Mercado Pago as an Electronic Payment Institution. Since that May, it鈥檚 been supervised by the Central Bank of Mexico and other regulators. Colombia: By the end of 2023, the company expects Mercado Pago to be in operation in Colombia.

More than 12,000 consumers were surveyed in 13 countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, Nigeria, South Africa, South Korea, the UK, and the US. Responses from Nigeria were not included in the final results due to methodology. Factors affecting erosion of trust:. Economic fears, beginning with inflation, cost, and lack of affordability.

Respondents were from: UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa, and Thailand.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier. 

By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets. This will drive standout growth for Amazon in 2024 and buttress 2025 as well, as the initiative expands and matures in more countries.

Three of Latin America鈥檚 most prominent retail and ecommerce players鈥擬ercado Libre, Falabella, and Walmart Mexico鈥攚ere among the leaders of the fastest-growing companies ranked by digital advertising revenues. Tesco launched Tesco Media and Insight in November 2021, powered by its data science and loyalty division, dunnhumby.

The three largest Latin American economies鈥擜rgentina, Brazil, and Mexico鈥攂ecame part of the 10%+ group in 2020 and 2021. So did France and Spain. In Asia, Japan and Singapore鈥攐ften considered digital leaders鈥攁lso passed the threshold, but years after China and South Korea.

Among the top 10 countries in social network use, five鈥�Mexico, Peru, Colombia, Brazil, and Argentina鈥攁re in the region. In markets like Brazil and Colombia, social platforms account for the lion鈥檚 share of the digital ad mix.

The relatively new shopping channel鈥檚 popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.

Brazil and Mexico are already the third- and fourth-largest countries for podcast listening among the 14 we track, and both will continue to see strong growth this year and next. They will tail off after that, but Argentina and the rest of the region will grow listenership by more than 9% per year for the remainder of our forecast.

The same will occur in 2025 for Chile, followed by Colombia and Mexico in 2026. Peru will be the only country where traditional media ad spending won鈥檛 recover to pre-pandemic levels by the end of our forecast period. Still reliable: Within traditional media, out-of-home and radio advertising remain effective ways to reach consumers. A return to normalcy will fuel a boom in OOH advertising.

That's UK, Brazil, Germany, Mexico, Italy, France and Argentina. And then at the bottom we have this lower tier where far fewer internet users, around 14% or less. South Korea, Japan, and China, even though China's going to, as I mentioned, outnumber other regions as a proportion of internet users, only 11% in China.

Mexico topped the list for most time spent with Netflix at an average of 458.2 minutes per month, followed by Germany at 426 minutes per month, according to January 2023 Comscore data. This aligns with Western Europe and Latin America being the second- and third-most-penetrated regions for Netflix among digital video viewers, respectively, per our forecast.

For those with a global approach, look to India, Indonesia, Mexico, and Brazil. These are the four emerging markets with significant scale that will also grow by double digits this year. Over the long term, India remains the most promising. For those seeking a regional strategy, favor Southeast Asia over Latin America.