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InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

Former CCO Dawn Ostrov said Spotify was looking at bringing ad monetization into audiobooks, though there's been no official announcement. The question here is, could audiobooks be the next frontier for advertising? Evelyn, you are going to give the could argument, audiobooks could be the next frontier for advertising. Make the case. Evelyn Mitchell:.

Now a requirement for monetization, currently vertical videos can be between 15 seconds to I think three minutes. Then you've got videos up to 10 minutes, 20 minute videos are available for paying users and the company is experimenting with 30 minute videos as well. But Paul, is there room for two YouTubes, one of them being TikTok? Paul Verna (19:53):.

So, Raptive, which is a large ad monetization services provider to publishers, had some really early data that they unveiled last Thursday. And based on the numbers out of the chute, the non-cookie Chrome users are monetizing at a 30% lower rate than cookie users are, which I don't know of a whole lot of CROs that would be pleased with that kind of a drop.

But again, playing off of my theme for not for the reasons that you might think, the narrative is about maybe improving reels monetization and about retuning their algorithm for targeting Post-ATT, now they finally figured it out. When I look at the business, I still see that they are missing data. They have lost irrevocably, lost certain data signal that can't be purely retuned in the algorithm.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

So, I think on the monetization side, when you think of ad revenues, it opens up much more ad inventory for them in this situation, I think if it's split three ways. Marcus Johnson:. Let's move to the second quarter. We're talking about the stakeholders, the other stakeholders, the external ones. Ethan, we'll start with you. Which other external stakeholder will this affect the most?

And the biggest thing holding me back from investing more is the monetization strategy because hooking the audience with a few ungated episodes and then converting them through a separate app to continue watching, it's not a non-starter per se, but I think breakthrough success of short form content hinges on reaching people where they already are.

And I don't think also given the fact that we live in capitalism that anything like this would ever work because ultimately it is about businesses and monetization and creating a self-sustainable model. The article didn't talk about any of this. So yes, do I think the platforms are doing harm? For sure in many ways, but I think that's why we always talk about educating the people who are using it.

Better monetization of the platform. Can video lead to that? Maybe, but I don't see really any of these two ideas moving the needle much. Marcus Johnson:. Max? Max Willens:. Yeah, I agree with everything that Bill and Oscar both said. Spotify has been trying for literally 10 years to incorporate video into its platform. And I think this is going to be... This latest attempt is also going to fail.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally.

It's a last ditch effort at monetization for a platform that was already in tons of trouble.

The near-term hit to Walmart’s monetization will be far outweighed by the long-term benefits of encouraging more brand investment over time. Disruption, Integration, and Leverage. Grocery and click and collect are competitive advantages. Amazon may dominate retail media today, but the future increasingly belongs to physical retail.

The advertising is still plummeting and the other monetization efforts don't really seem to be catching on. But I guess, what it does say to me is that, Elon Musk's idea here isn't really making Twitter financially viable as a standalone app.