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The releases come on the heels of Target offering an exclusive Phantom Clear vinyl version of 鈥淭he Tortured Poets Department鈥� earlier this spring, which set the record for the retailer鈥檚 largest music pre-order in its history. Target sells 10 exclusive versions of Taylor Swift albums.

In an interview with Axios, the company鈥檚 head of music and audiobooks, David Kaefer, said, 鈥渁dvertising is not really a model we鈥檙e thinking about鈥� for this product. Axios also reviewed internal Spotify documents revealing that the company is paying hundreds of millions annually to audiobook publishers for distribution rights.

Nearly half of respondents had searched for 鈥渂ooks, music, or video鈥� on social channels, making it the most searched category, per our research. Fashion and beauty were popular searches as well. Gen Z is also hunting for experiences. Nearly a third of respondents searched for events, our survey found.

Marcus Johnson:. 47% of people say it's unacceptable to sing along to music in the movies versus 33% who think it's acceptable. That however was 12th or 13th on the list. So it was way, way down. Number one actually was video chatting on your phone. Evelyn Mitchell-Wolf:. Oh, okay. [inaudible 00:34:57]. Ross Benes:. Wow. Marcus Johnson:. Well, 90% of people said this was unacceptable.

Music streaming minutes are still growing but at a slower pace this year. It gained just 2 minutes to reach 1:58 daily in H1 2023. Still, music streaming is up 29.7% from four years ago. The penetration rate for music/audio was 80.5% of internet users. Podcast listening time dropped by 4 minutes YoY to 54 minutes daily. But it is up from 48 minutes in 2020 (the first year tracked by GWI).

The new feature allows advertisers to create AI-generated audio ads for use on Amazon Music and Alexa-enabled devices. The ads work best for brands already selling on Amazon. Advertisers can link the Audio Generator to their product listing and it will create a 30-second audio spot based on the product鈥檚 description. Ads can be tweaked with additional input and parameters.

Music/audio is slow to catch on. Central and Eastern Europe remains the region with the least amount of time spent with music streaming and podcasts, as well as the lowest rate of music/audio adoption in the world at 55.1%.

Everybody knows Billboard as the trade publication of the music industry, but it was actually formed at that time to cover the outdoor advertising industry, and then it segued to covering music and other forms of entertainment. But at that time, that's what it was and that's why it's called Billboard, or at the time it was called The Billboard. Marcus Johnson:. Very good.

It beats Latin America鈥攖he reigning leader in music streaming, social/messaging, and mobile鈥攂y 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.