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Meanwhile, books, music, and video and computer and consumer electronics will decline the most as consumers buy a more diverse range of products online. 3. Category-driven retailers are growing fast. While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks.

Plus, Amazon鈥檚 streaming assets鈥攊ncluding Fire TV, Prime Video, and Freevee鈥攇ive it an edge to engage in other media and offer shoppable ads. 4. B2B ecommerce presents a massive opportunity. Amazon is also eyeing opportunities in B2B ecommerce, expanding Amazon Business into new markets in Europe and elsewhere.

UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.

Ironically, music makes more sense on CTVs than formats like short-form video. The ability to stream music from TV screens effectively turns them into speakers, and apps like Spotify are often used to play music throughout a household. That Spotify would delve into CTV advertising suggests this is a popular use case.

The news: YouTube has hit 100 million subscribers across YouTube Premium and YouTube Music, the company announced last week. Launched in 2015, a standard subscription to YouTube Premium includes access to both ad-free YouTube viewing and YouTube Music for $13.99 monthly.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That鈥檚 not much more than last year, however.

Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

It's not just about the music industry; the broader entertainment world is grappling with similar challenges. From social media influencers repurposing content without due credit to concerns about copyrighted work used to train AI systems, the digital age demands clearer boundaries.

Compared to TV, audio鈥檚 shift to digital has been longer and steadier, thanks to early popularity of iPods and streaming services. Audio could be an underappreciated ad medium. Although consumers will spend 21.4% of their total media time listening to audio this year, it will only claim 4.5% of total advertising spend in the US. Use this chart:. Prove the audio ad opportunity.

This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.

First, only human creators are eligible for the music industry's highest honor. Secondly, songs that include elements generated by AI can still be nominated, but there must be proof that a real person meaningfully, meaningfully, whatever that means, contributed to the song.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

Walmart collaborated with two influencers who got their start on TikTok for a shoppable music video. Walmart鈥檚 campaign targets Gen Alpha by incorporating kids鈥� slang and fashion trends, and features Taylen Briggs, an elementary school-aged TikToker. Viewers can shop the 250 back-to-school products featured via a YouTube link or Roku鈥檚 text-to-shop feature.

This 29.0% penetration rate exceeds categories like health and beauty (12.6%) and food and beverage (5.5%) but trails books, music, and video (41.9%) and electronics (47.4%). The competitive landscape. France鈥檚 key fashion retailers. Marketplaces command significant reach in France.

Digital distribution and price comparison: Products that are largely distributed digitally鈥攅.g., music and video鈥攖end to see high online channel share early on. So do categories like computers, where consumers look to compare prices and customize products. In the US, for example, our forecast shows 86% of computer sales are now online.

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

As the first digitally native generation, marketers must recognize that what works for older demographics won鈥檛 necessarily work for Gen Z. On social media, Gen Z expects brands to understand the different ways they use each channel, while on streaming, content remains king (though price is an important factor).

The audio streaming giant is struggling to translate this explosive user growth into revenues, with Q2 revenue growth the lowest it鈥檚 ever seen at 11%. 鈥淚 think the main issue is that Spotify doesn鈥檛 really have the most diverse revenue streams,鈥� our analyst Daniel Konstantinovic said on a recent 鈥淏ehind the Numbers鈥� podcast episode.

And I think Carina's point about music videos and needing people to actually watch this on the screen instead of listen to the audio that accompanies it is a perfect encapsulation of why music videos have been sort of overvalued and misunderstood.