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Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Spotify has nearly two and a half times the number of subscribers that Netflix has worldwide, so it's a big number. Sometimes maybe we... Think about it in full context compared to some of the other large streaming services that we consider taking over the world, but it's two and a half times bigger than Netflix, which is no small achievement. Daniel Konstantinovic (08:46):.

Other platforms that rank high in consumer trust include Google, Netflix, and Microsoft. TikTok and X ranked at the bottom of All 蘑菇AV Cookies鈥� consumer trust survey. 3. Use types of marketing consumers trust.

More than 18 million US kids under age 12 will watch Netflix this year, and 13.9 million will watch Disney+, per our forecasts. Their high volume of young viewers makes content on those platforms a good place for banks to start getting Gen Alpha familiar with their brand names.

The FTC received numerous comments from consumers supporting the rule and complaining about nebulous cancellation policies for a range of services including Spotify and Netflix, suggesting brands could benefit from increasing consumer transparency.

You may have heard about the latest Netflix hit, Jake Paul versus Mike Tyson. It was a big night for Netflix and boxing, but it was an even bigger night for the betting industry, with BetMGM stating it was the most bet-on combat sport event in history. Paul, are events like this further normalizing sports betting? Paul Verna (06:43):. I think they are.

New sports deals and offerings from streamers are boosting digital, including NFL games on Netflix, NBA and WNBA games on Amazon Prime Video, and linear TV network content available on Hulu with Live TV and YouTube TV. Use this chart: Marketers can use this chart to reconsider their TV ad investments, make the case for shifting spend from linear to streaming, and forecast future ad spend.

Tubi recently launched in the UK, entering a competitive market dominated by Amazon and Netflix. Tubi continues to be a crucial growth driver for Fox; despite flat overall ad revenues, its most recent earnings report noted that gains from Fox Sports and Tubi offset losses at Fox Network.

Viewership continues to shift away from linear TV to OTT sources like Netflix, YouTube, Amazon Prime Video, Roku, AppleTV+, Disney+, and Crave (owned by Bell Media). Many of these services offer ad-supported tiers for less expensive viewing. There will be 22.0 million adult CTV viewers in Canada this year, due to greater penetration of smart TVs. CTV is eating into traditional TV ad spending.

Discovery鈥檚 Max, Netflix, Disney+, and Hulu鈥攏ow subscribe to ad-supported tiers. Roughly 25% of these subscribers chose AVOD to save money, while a similar percentage were drawn by promotional offers or bundled services. Why it matters: Ads are proving to be a win-win for streamers and consumers alike.

This can be beneficial for services that have little overlap with others, meaning big players like Disney+ and Netflix have the least incentive to offer such deals, said Benes. 鈥淣别迟蹿濒颈虫 will participate less [in bundling] than other streaming services,鈥� Benes said.

CTV ad inventory is sold by streaming services (e.g., Netflix, Disney+), programmatic platforms (e.g., The Trade Desk, FreeWheel), and manufacturers of connected devices and smart TVs (e.g., Roku, Samsung)鈥攏ot to mention countless resellers. This complicates cross-platform measurement. Nielsen鈥檚 analogue panel-based measurement struggled to keep up with audience fragmentation.

Having gotten used to consistent monthly charges thanks to subscription-based services like Netflix, consumers now want the same from their banks. Subscription pricing gives them better visibility into what they鈥檙e getting for their money and the flexibility to pay for what they can afford. UK-based neobanks Monzo and Revolut give banks examples to follow.