蘑菇AV

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure鈥檚 dominance.

Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.

Starting in January, the paper will use AI to flag biases in articles, sparking controversy over whether machines can truly deliver fairer journalism.

Bluesky drives three times more publisher traffic than Threads, some report: its open link-sharing policies offer an engaging alternative to restrictive platforms.

The news: Amazon is extending its Sponsored Products ads to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands such as Lifehacker and Mashable. The expansion reflects Amazon's ongoing efforts to connect customers and products through experiences that facilitate discovery and shopping.

Coca-Cola narrows its sustainability ambitions: The change dovetails with several other companies backing away from DEI initiatives amid shifting political winds.

What is non-endemic advertising, and what should brands and retailers know about this emerging ad format?

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

Dr. Oz could be investigated for violating FTC influencer marketing guidelines: A consumer advocacy group triggered the investigation. We examine the complaints and explore what this scrutiny means for healthcare influencers.

Consumers are submitting medical scans to Elon Musk鈥檚 genAI chatbot, Grok: But Grok isn鈥檛 trained well enough on medical data, which could create a host of problems for patients.

Capable new models and supercomputer plans show progress, but releasing a breakthrough 鈥渁ny-to-any鈥� model next year will test its execution under tight timelines

Docs struggle to use ChatGPT for diagnosing illnesses: Chatbots have greater diagnostic accuracy by themselves than physicians using AI. We examine how doctors can get more comfortable using AI for medical diagnostics.

xAI鈥檚 plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Steep discounts drove shoppers to spend on Cyber Monday: The Monday after Thanksgiving is poised to be the biggest online shopping day in US history.

On today鈥檚 podcast episode, we discuss what a tariff even is, what might happen when they鈥檙e implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.

In 2023, British newspaper, The Guardian wrote about a Finnish multimillionaire businessman who was hit with a 121,000 Euro or $130,000 fine, speeding fine for going 50 miles an hour in a 30. Jasmine Enberg (01:56):. Did he pay it? Marcus Johnson (01:58):. I hope so. Yeah. I don't know. I didn't check. He better have.

NBCU will have to pay extra to keep the Macy鈥檚 parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.

They lead Latin America in radio listening, newspaper and magazine reading, and live TV viewing. They also lead in feature phone ownership. Like Chile, Colombia is No. 2 in time spent across activities that span traditional and digital media. These are PC/laptop/tablet, mobile, broadcast radio, and print press.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

That goes back to print newspapers. Marcus Johnson:. Will generative AI revolutionize the in-car experience? Stephanie Taglianetti:. I don't know if this is going to be quite the revolution that's being promised, which I think is typical of anything related to smarter cars these days. Marcus Johnson:. What's the most interesting way that out-of-home advertising is evolving? Ross Benes:.

According to BIA Advisory Services, 52% of local advertising will go to 鈥渢raditional鈥� media like cable, radio, and newspapers, while 48% will go to digital channels. Our take: The decline of regional sports has given local advertising a boost, but the growth of digital channels like CTVs shows that the shift to digital is still coming to local markets.

Even advanced economy Singapore remains unusually attached to its TV, radio, and newspaper marketing channels. Mobile is king in Southeast Asia, just as it is everywhere else. Mobile ad spending growth will exceed digital growth in the region for years to come, but only by a little bit each year. In an almost universally underdeveloped ad space, Indonesia remains the market with the most promise.

Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta鈥檚 ad appeal.