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Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.

One thing I will say about TikTok that is a little bit more interesting though, is that they are starting to go into more out of home scenarios.

Prices for newspaper, magazines, out-of-home and display were all down roughly a few points. TV was actually up four points. Today, newspaper and magazines cost per one thousand's up about two to four points worldwide. That's newspapers and magazines, out-of-home display and radio up five to seven points, and TV is up 20%. That's from WAC, looking at worldwide ad prices.

The digitization of the store鈥攔etail鈥檚 next megatrend鈥攚ill transform the shopper鈥檚 path to purchase and industry economics for retailers and brands.

Ooh, ooh. Okay, so that means it must be an island. Marcus Johnson:. Oh, she's closer. Debra Aho Williamson:. Some deducing here. Is it in Hawaii? Marcus Johnson:. It is in Hawaii. Well played, Debbie. It is Mauna Loa, which means "Long Mountain" in Hawaiian. It's the largest active volcano in the world, covering 2,000 square miles.

Traditional ad spending (on TV, newspapers, radio, magazines, and out-of-home) did even worse, cratering from a 9.8% rebound in 2021 to a 0.9% decline in 2022. Even in 2023, there will not be much of a bounce back from traditional. The news is not as bad for digital ad spending.

To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.

. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads. Listen to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez. Subscribe to 鈥淭he Banking & Payments Show鈥� podcast on Apple Podcasts, Spotify, Podbean or wherever you listen to podcasts.

US banking digital ad spending growth has slowed to a trickle and pushed marketers to rethink their allocation strategies. But 2024 looks more promising.

Ooh. Max Willens:. Maybe that's a big part of it? It's absolutely not a big part of it. I just I know that that's true about August 24th. Marcus Johnson:. All right. Evelyn, you're up. Evelyn Mitchell-Wolf:. Okay, I have some more YouGov data.

As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.

Because what they've really only done is banned public out of home, outdoor display. So billboards, subways, buses, et cetera. That is a very, very, very small percent of actual advertising. So if they want to get serious, it's going to have to be more than this. Bill Fisher (05:50):. Very good. That was our first story. Thanks, Ethan. (05:52):. Story two is for Matteo.

So Nike created a new out of home campaign recently, which reads, it was never a long shot and shows a record-breaking female athlete. Which athlete is this? Do either of you know? Zak Stambor:. It's got to be Caitlin Clark, right? Sara Lebow:. Yeah, it's Caitlin Clark. You got it. Zak Stambor:. Yeah. Sara Lebow:.

Kroger鈥檚 sales sag as grocery prices stabilize: That new state of play could drive the grocer to look to high-margin retail media to drive growth.

Ooh. Shots fired. Marcus:. Yeah, it's truly awful. Ethan Cramer-Flood:. I enjoy apple pie, but after two months of nothing but apple related food, I don't enjoy any of it. Marcus:. Okay. All Americans, apple pie, peanut butter? Ethan Cramer-Flood:. Oh my god. Marcus:. Chicken and waffles. Ethan Cramer-Flood:. You got to keep these hot takes to yourself. Zach Goldner:. My ears are bleeding. Marcus:.

Traditional search鈥攚hich excludes retail media search鈥攚ill claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.

While travel media networks aren鈥檛 new鈥擬arriott has had one for years鈥攖he burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

Unified ID 2.0鈥檚 rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.

Relatively few respondents to our survey had plans for out-of-home, traditional TV, and radio in the next 12 months. That reflects a shift away from traditional media advertising and toward digital formats as consumers in Latin America spend more time online than ever before.