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In terms of what's driving gains, the main area is definitely health and personal care. That's a fast-growing category for e-commerce in general, and a lot of those dollars are going to Amazon because consumers are taking advantage of their Prime memberships to get free and fast shipping on household essentials.

Gen Zers and young millennials are the most likely to splurge on beauty in 2024—but their path to purchase is anything but straightforward.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

The activities and purchases that student loan payments are least likely to impact are buying gas, buying personal care items, and streaming services and subscriptions. I guess holding onto the little delights of ad-supported streaming through our good friends at Amazon, Amazon Prime, is the one form of entertainment that's least likely to be affected. Marcus Johnson (24:20):.

Over half (54%) of US holiday shoppers expect to give clothing or accessories as gifts this year, the most popular gift category, according to a November 2024 survey from the National Retail Federation (NRF) conducted by Prosper Insights and Analytics.

The retailer’s net revenues grew 13.3% in Q3, driven by marketing, store expansion, and enhanced vision care services. The 2025 takeaway: Amazon will remain integral to digital strategy, but in 2024, TikTok Shop emerged as another way for brands to connect with consumers, potentially stealing some share away from the ecommerce giant.