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We'll see you tomorrow for the Behind the Numbers, Re-Imagining Retail show, an eMarketer podcast where host Sarah Lebow will be speaking with analysts Andrew Lipsman and Max Wills, all about the latest developments with retail media networks.

They're not going to do much to disrupt it at the moment,鈥� our analyst Max Willens said on an episode of our 鈥淏ehind the Numbers鈥� podcast. Here are six key questions surrounding retail media standardization. What do we mean when we talk about retail media standardization?

That's an eMarketer podcast made possible by InMobi.

Go further: Listen to a recent pet industry-focused episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Podcasting company Podcastle has launched a text-to-speech tool that allows creators to create a digital copy of their own voice that can read a script. Develop creative hooks and video thumbnails. Generative AI can help brands and creators come up with tested ways to capture and hold a viewer鈥檚 attention, which is especially challenging with short-form video. Pitch brands.

Don't include that in the podcast, but it was-. Suzy Davidkhanian:. Just the bloopers.

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

Thanks to everyone listening in to the Behind the Numbers Daily, an eMarketer Podcast made possible by InMobi. You can tune in tomorrow to hang out with Sarah Lebow, where she'll be speaking with analyst Karina Perkins and Yory Wurmser, all about, you guessed it, generative AI, ChatGPT, and retail.

This is actually covered a little bit in last Re-imagining Retail podcast, so do go and check that out. Now we have some pretty solid forecasts for retail media network ad spending in the US and for e-commerce channel ad spending, that's that subset of retail media, in China. Both are fairly big markets. China's light-years ahead of everyone else, but the US is seeing significant growth.

On today鈥檚 podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

鈥淎mazon is in such a unique position to give us an idea of broader consumer sentiment because of their scale and reach,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. This year, nearly three-quarters (72.7%) of all US households will be Prime members, according to our July 2024 forecast. 鈥淚f we examine the behaviors that emerge from Prime Day, we get a good sense of how consumers are feeling.鈥�

Email still works, but take advantage of streaming, paid social, podcasts, and even organic TikTok content. 6. Be curious鈥攂ut cautious鈥攁bout generative AI. 鈥淧rotect your IP,鈥� said Biegel, with companies using paid models rather than consumer versions. Focus on generative AI use for content and creative right now, as opposed media buying and customer service.

Gen Zers and millennials in our study placed little value on most forms of ads, including traditional TV, out-of-home, radio, print, and podcast ads.

Please give us a rating and review wherever you listen to podcasts, and follow us on Instagram @behindthenumbers_podcast. Thank you to our listeners and to Todd, who's editing this week's podcast. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer podcast made possible by Adobe. Tomorrow, join Marcus for another episode of the Behind the Numbers Daily.

We'll hopefully see you tomorrow for the Behind the Numbers Weekly Listen, an eMarketer podcast.

鈥淪earch and discovery are moving onto new channels, and TikTok has been the big beneficiary, as long as it keeps its US business going,鈥� our analyst Sky Canaves said on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Some 43% of US adult Gen Zers start their product searches on TikTok, according to Jungle Scout.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

We give you our inaugural "Unofficial鈥� Most Interesting Retailers List, as ranked on an episode of 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 1. Amazon. Why: 鈥淎mazon鈥檚 ad revenues are really based on retail media,鈥� our newsletter analyst Arielle Feger said. 鈥淏ut its recent rollout of Prime Video ads and a new ad-free subscription tier is a big way for it to beef up its ad offerings.鈥�.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.

It all wraps up with an interactive Ask the Analyst Panel, and a live production of the Behind the Numbers: Reimagining Retail show, one of our many podcasts. Visit insiderintelligence.com/events and register today. The link will be in the show notes. We'll see you tomorrow hopefully for the Behind the Numbers weekly listen, an eMarketer podcast made possible by Tinuiti.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.

You let us create this podcast for you guys every day and we really appreciate every moment of your time that you give to hanging out with us and listening to the show. So thank you. We'll hopefully see you guys on Monday for the Behind the Numbers daily, an eMarketer podcast. We will have an episode for you on Monday the third, We are off the fourth, back on the fifth. Happy, happy long weekends.

鈥淭his year is when Amazon is getting much more active in streaming advertising, starting with the introduction of ads into Prime Video,鈥� our analyst Ross Benes said in an episode of the 鈥淏ehind the Numbers: The Daily鈥� podcast. 鈥淭hat鈥檚 going to catapult the rest of its video ad business to greater heights than it鈥檚 had before.鈥�. Driving the prediction:.

Please give us a rating and review wherever you listen to podcasts and follow us on Instagram @behindthenumbers_podcast. Thank you listeners, and to Victoria who edits the podcast when she's not watching farm animal TikToks. We'll be back next Wednesday with another episode of Reimagining Retail, an e-Marketer Podcast.

鈥淭hey鈥檙e trying to get people to sign up for their paid memberships because they鈥檙e already frequent ride-share customers or they鈥檙e already frequent grocery delivery [customers],鈥� said our analyst Blake Droesch on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode.