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Disney+ and Amazon Prime Video vie for second place. Regionally, Disney+ is poised to become the second-largest paid streaming platform, behind Netflix. It quickly grew in popularity in countries like Mexico and Argentina since its regional debut in November 2020鈥攃oming in well ahead of HBO Max and Amazon Prime Video.

Prime Video and Freevee are valuable assets as well. Advertising: 鈥淕oogle obviously built the first really revolutionary digital ad machine,鈥� said Lipsman, who also noted that Meta is 鈥渁 real performance advertising machine.鈥�.

But usage of the payment option remained quite limited compared with the share of buyers who use BNPL at any point during the year

All major SVODs now have ad-supported tiers, including Amazon Prime Video, Hulu, Disney+, Max, and Netflix. Ad-free: Streaming platforms that don鈥檛 feature ads, usually for a premium subscription price. These also include all major SVODs, including Amazon Prime Video, Hulu, Disney+, Max, and Netflix. This was originally featured in the eMarketer Daily newsletter.

These additions, only streamable in the US for a limited time, give subscribers more content for the same price鈥攁 strategy Netflix and Prime Video rely on. Despite owning acclaimed originals like "CODA," Apple's smaller, transient library struggles against competitors' extensive permanent collections, highlighting the need for a broader, more stable content strategy.

The merger will undoubtedly drive increased industry competition, as the combined service could challenge established players like Netflix, Disney+, and Amazon鈥檚 Prime Video, creating opportunities and potential hurdles for advertisers.

The retailer鈥檚 coverage of the first-ever Black Friday NFL game featured shoppable ads from TCL, Dyson, and other brands, a blueprint that it could expand on as it looks to boost interest in its new ad-supported Prime Video tier.

Although Disney+ and Amazon Prime Video paled in comparison with Netflix, they were still far ahead of local players in the ranking. Globoplay bucks this trend only in Brazil. The platform was the fourth-most popular service there, with 20.7% of paying subscribers. It came in ahead of YouTube Premium (19.6%) but behind Disney+ (21.7%) and Amazon Prime Video (33.7%).

Three others (Amazon Prime Video, Hulu, and Disney+) will each be watched by at least 40% of the US population by the end of 2026, but none will quite reach Netflix鈥檚 market share. Here鈥檚 another way to quantify Netflix鈥檚 massive userbase: It will have more viewers than all ad-supported streaming services combined, excluding YouTube and TikTok, through 2026.

Pluto, Roku, and Tubi鈥檚 combined share of time spent exceeds larger players like Prime Video, Disney+, and Max. Nielsen鈥檚 June 2023 data revealed Tubi is the leading FAST service and equals Max in share of time spent with TV, although it still trailed other established streaming players like YouTube and Netflix by a significant margin.

But then we're expecting over the next few years, 1.4%, 1.2, very, very low growth for Prime Video ad supported in part because Prime Video has been around for a while.

This group includes streaming services whose CTV ad revenues we don鈥檛 currently break out (such as Amazon Prime Video and Apple); smart TV-makers with ad businesses (Samsung, Vizio, LG); and retailers that are selling CTV inventory through their media networks. To view the full forecast, click here.

More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. People are watching longer TikToks. What does that mean for competition with YouTube? What media planners need to know about where people are watching TV. Combined CTV and linear TV ad spend will near $100 billion in 2027.

Surely there will be some griping about Prime Videos move, but that's a huge number of viewers who are just out of the box ad supported. Marcus Johnson:. Yeah. Jeremy, you're up. Jeremy Goldman:. Yeah.

Take the NFL, for example, whose games are now split across cable, its own NFL+ streaming service, Thursday Night Football (TNF) on Amazon Prime Video, and Sunday Ticket on YouTube. It鈥檚 a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more.

Prime Video is the next most viewed OTT service in Canada, with 13.3 million viewers鈥攁 gain of 8.9% over 2021. The growth is tied to the popularity of Amazon Prime memberships, as members of the retailer program get free access to the video service. Standalone Prime Video subscriptions are also available, but it鈥檚 not clear what share of viewers they represent.

Amazon poaches MrBeast to generate a hit for Prime Video. Methodology: Data is from the February 2024 Precise TV "PARK: Precise Advertiser Report - Kids Winter 2024." 2,000 US children ages 2-12 and their parents were surveyed during October 2023.

With Prime Video set to introduce advertising in 2024, ad-supported sign-ups will continue to increase. The likelihood that viewers will choose an ad tier varies by platform. Over two-thirds of the viewership on Peacock, Paramount+, and Hulu will be ad-supported next year, according to our inaugural US ad-supported streaming viewers forecast.

They flip the switch made ads the default for Prime video. Now 80% of Prime video users are ad supported. So streaming services all offer a hybrid at this point for the paid streaming services do except for Apple TV plus.

Amazon Prime Video with ads will launch at the end of the month with CPMs in the low- to mid-$30 range, a highly competitive rate. Our take: Despite the challenges ahead, the programmatic advertising sector is still growing significantly, especially on the open web, where spending is rising at a faster rate than in walled gardens and could surpass $50 billion by 2025.

The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year. But competition from omnichannel RMNs is mounting.

Amazon Prime Video will see the largest amount of CTV ad revenue growth this year, increasing 125.0% YoY to reach $3.13 billion. That鈥檚 thanks to the launch of its ad-supported tier in January. Watch the full webinar. This was originally featured in the 蘑菇AV Daily newsletter. For more retail insights, statistics, and trends,subscribe here.

Either way, these numbers are well below the 16.2 million that watched Thursday night games when they were on Prime Video, Fox, and the NFL Network in 2021. The drop isn鈥檛 a surprise when you consider how fragmented sports rights have become, said our analyst Paul Verna on a recent 鈥淏ehind the Numbers: The Daily鈥� episode.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.