蘑菇AV

From ad analytics to secure data crunching, Google鈥檚 AI shows promise鈥攖hough wide adoption hinges on performance, not just benchmarks

Analyze the implications of these trends for open web companies, Big Tech firms, brand marketers and agencies, media platforms, and creators.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Retail media ad spending in the US will reach almost $55 billion in 2024, as 补诲惫别谤迟颈蝉别谤蝉鈥� focus on off-site spending intensifies.

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients鈥� shifting preferences over how and where to spend their advertising dollars.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

On today鈥檚 podcast episode, we discuss how Amazon has made themselves even more essential to customers, why 鈥渢hey can鈥檛 make physical stores work鈥�, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.

Each of these partnerships extends the film鈥檚 marketing reach beyond traditional advertising, ensuring that Minecraft fans engage with the brand in their everyday lives before even stepping into theaters. Learning from the best: 鈥淒eadpool & Wolverine鈥� proved that brand partnerships can elevate a film beyond its core audience, turning it into a mainstream cultural phenomenon.

Though there鈥檚 still a ways to go, retail media is evolving toward a system that鈥檚 media- and retailer-agnostic, offering unfettered visibility and optimization potential, increased transparency, and better outcomes for retailers, advertisers, and consumers.