蘑菇AV

On today鈥檚 podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it鈥檚 not surprising that data clean rooms have come into play.

Key takeaway: While traffic scale is important, our 2023 CPG Retail Media Networks Perception Benchmark found that traffic quality was the most important attribute of a RMN to CPG ad buyers.

Intermediaries like Instacart and DoorDash have a unique place in retail media. With consumers buying goods from major retailers through their platforms, intermediaries have engaged audiences and valuable first-party data. Here are three recent intermediary moves that caught our eye, and what they mean about broader retail media trends.

Two is the rise of programmatic, and three is better data coming from things like retail media networks that are adding out of home components as well. So that's like 80% of the increase. And I think when you're talking specifically about this year, probably 10% also comes from rising political ad spending. You always get that in election years.

Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers鈥攐ffering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

Many retailers in Latin America like Mercado Libre, Rappi, and even Walmart function not only as commerce players, but as financial institutions as well. As a result, commerce media in Latin America is charting a different course than it has in the US, one that could result in unique opportunities for companies with access not only to shopper habits, but to financial data as well.

Mercado Libre鈥檚 retail business is thriving: Advertising revenues rose 50% YoY in Q1, and there鈥檚 ample room for growth.

While many are unauthorized, this trend has prompted media networks to incorporate YouTube into their programming strategy. Educational content: YouTube channels such as Cocomelon and Ms. Rachel post songs, nursery rhymes, and educational videos for young children. An Argentinian educational channel, El Reino Infantil, is the most subscribed-to Spanish-language channel on YouTube.

Best Buy gave its sponsored product listings the most prominent visibility compared with other retail sites, according to a Q3 2023 to Q1 2024 study from Crealytics.

From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America鈥檚 digital economy.

Retail media is on track to fundamentally revolutionize Latin America鈥檚 digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

The rapid growth in grocery app users could feed the retail media craze. With grocery apps growing extremely fast, they could become an even bigger part of mobile strategy for brands. The category likely will benefit from the rapidly increasing ad spend in retail media networks, which we forecast to grow by about 20% or more over the next four years.

Uber recently created a retail media network in the Uber Eats app, where brands can buy ads that show up as users search and order food. Lyft is trying to catch up. It hasn鈥檛 reported its much smaller ad revenues, but according to Global Wireless Solutions, those revenues grew 400% YoY in Q2. Lyft has a limited number of screens in backseats and a few displays on top of cars.

This rapid growth, concentrated in China, Europe, and the US, presents largely untapped opportunities to engage affluent, tech-savvy consumers during charging sessions with brand messaging, media content, and retail product placement. Market realities temper near-term expectations. While long-term EV adoption trends remain promising, 2024 has seen more measured growth than initially projected. J.D.