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| Aug 1, 2023
Source: ĢAV
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| Mar 1, 2023
Source: eMarketer
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| Mar 29, 2023
Source: ĢAV
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| Feb 3, 2023
Source: eMarketer
The fine represented about 1.29% of Google’s 2018 EU search revenue. Not out of the woods: The court’s decision is a win for Google, but it doesn’t affect the company’s other lawsuits and fines in the EU.
Article
| Sep 18, 2024
The news: Amazon has quietly begun to weave sponsored ads—its core search ad format—into Rufus, the generative AI-powered chatbot it launched earlier this year, per an Adweek report based on Amazon Ads’ September product releases.
Article
| Sep 10, 2024
Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.
Report
| Feb 29, 2024
Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.
Article
| Nov 22, 2024
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| Dec 18, 2024
Source: J.P. Morgan
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| Dec 18, 2024
Source: J.P. Morgan
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| Dec 18, 2024
Source: J.P. Morgan
The feature, which populates answers to searches directly on the results page, makes it more difficult to measure search ad impressions or return on ad spend. US search ad spend will grow 11.1% this year, reaching $124.59 billion, according to our March 2024 forecast.
Article
| Sep 13, 2024
Use this chart: Marketers can use this chart to align their investments with companies that hold positive consumer sentiment, whether it’s through retail media ads on Amazon, search ads on Google, or connected TV (CTV) ads on Netflix. Related ĢAV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required). Gen Z Technology and Media Preferences 2024 (Subscription required).
Article
| Sep 20, 2024
The experiment gauges users’ interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search
Article
| Nov 15, 2024
Meanwhile, Faire, an online wholesale marketplace, introduced its first ad solution, sponsored search ads. These “Promoted Listings” help smaller brands without resources to spend much on on product promotion. “The reason we’re going this path into advertising is to help our brands grow,” Faire’s chief product officer Ami Vora told Retail Brew. “We know that’s hard when you’re a small business.”.
Article
| Sep 16, 2024
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.
Article
| Nov 7, 2024
The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.
Report
| Sep 12, 2024
Google currently controls 50% of the US search ad market, and its share will fall below 50% for first time next year according to our forecasts. He says that a forced breakup could accelerate that, but that share is already going down. It's already going in the wrong direction, and we already are looking at a different search ad revenue universe in two years time even without the Google breakup.
Audio
| Oct 18, 2024
But nearly every platform also ventured into search ads to capitalize on growing social product search behaviors, making it fertile ground for competition in 2024. Social commerce is still a highly fragmented space. No social app has conquered commerce, and current approaches diverge significantly. TikTok is the app to beat.
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| Jan 10, 2024
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| Apr 1, 2024
Source: ĢAV; TripleLift
Amazon now accounts for 21.6% of search revenues due to its dominant position in product search, according to our forecast, but Walmart, TikTok, Snapchat, and Meta, among others, are all exploring chatbot-powered search. Chatbot platforms such as OpenAI and Anthropic could also add advertising in the future. New formats will shake up search advertising.
Report
| Nov 30, 2023
But thanks to the launch of some new ad formats, as well as more and more ads inside Reels, Other ads will begin to grow quickly: Other ads—which includes Reels, ads inside the Explore tab, and search ads—will represent 15.0% of Instagram’s revenues in 2023 and 25.5% in 2025. Instagram is becoming a more complicated ecosystem.
Report
| Jan 12, 2024
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| Dec 3, 2024
Source: Dentsu
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| Dec 3, 2024
Source: Dentsu