蘑菇AV

So instead of saying, "Well, I'm going to take a broad swath, I'm going to attempt to maybe just target demographics or something more generally," when you get more precise about that type of criteria and actually get people that are interested in your products, we see great results associated with that.

Smith spoke specifically of retail media, but the quest for personalized ads extends to social media and beyond. Elizabeth Preis, global CMO of Anthropologie, said that advertising is moving away from the old days of one ad that could appeal to many. Now, a brand creates several ads with the hope that each will resonate with different audiences.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

On today鈥檚 podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

Small-format stores are gaining popularity among retailers trying to get closer to where consumers live and work. Some retailers, like Macy鈥檚, are using small-format stores to reach consumers in more urban locations. But others, like Target, are going for a slightly different demographic鈥攃ollege students.

Gen Zers are more likely than other demographics to finance holiday gifts with buy now, pay later (BNPL). 蘑菇AV 39% of Gen Zers will use BNPL over the holidays, as opposed to just 9% of baby boomers and 21% of Gen X consumers, per i2c and PYMNTS. US BNPL spending is expected to reach a monthly record $9.3 billion in November as consumers start their holiday shopping, per PYMNTS and Sezzle.

Most people are uncomfortable sharing their personal contact info, location data, digital behaviors, demographics, and purchase data to help train AI models, according to a Q2 2023 study from Publishers Clearing House (PCH).

The news: American Express鈥檚 and Discover鈥檚 Q1 performances outlined similar trends despite catering to different core demographics. American Express鈥檚 numbers: Total network volume grew 16% year over year (YoY) to reach $399 billion, down from 32% YoY growth the year prior, per its earnings report.

They have become a catalyst for online shopping鈥攅specially among younger demographics鈥攄riving awareness and sales. Retailers and brands should adapt storytelling techniques to convey brand messages succinctly and creatively in short videos.

Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

Social media platforms have been a catalyst of inclusivity in the beauty industry by amplifying voices of underrepresented and marginalized groups, said Clare Hennigan, senior beauty analyst at Mintel.

The peer-to-peer (P2P) payment service is becoming more popular with the demographic, but only 18% of upper-income adults use Cash App, according to Pew Research Center. They want more options for how to use their money on the app, Dorsey said at a JPMorgan Chase investor conference, per Payments Dive. Why widening appeal could work:.

And social media is one of their primary uses, and that's according to Adobe and a Gen Z-focused research firm called Knit. Gen Z uses social media platforms in different ways. So for example, YouTube allows Gen Zers to keep up with their favorite content creators, watch music videos. TikTok surfaces funny or entertaining videos. Gen Zs use Instagram to stay up to date on fashion trends.

On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Well, I think it's really interesting to take two different services and combine them when they've got such different demographics. That's pretty much like the first thing that I think about. The demographics don't overlap all that much between these two.

The UK showed lower overall usage of social media (97.2%) compared with the regional average (97.5%). This potentially indicates a more discerning approach to social media engagement among some segments of the population. Device Ownership. The smart home device ownership rate in the UK led Western Europe at 29.2%.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

I mean it kind of feels like every six to nine months we go through a news cycle where there's a series of articles about how social media platform A is trying to emulate social media platform B or a bunch of them are copying for two or three years in a row. Everybody was trying to emulate TikTok or introduce features that were TikTok esque to the point that it almost became a joke.

What it means: Brands shouldn鈥檛 discount convenience stores, especially if they鈥檙e trying to reach a younger demographic. Over a quarter of US Gen Z consumers and 31% of millennials report shopping at their favorite convenience store each day, according to data from Convenience Store News鈥� 2023 Shopper Study as reported by Store Brands. 3. Consumers are dubious of dynamic pricing.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

The news: The Consumer Financial Protection Bureau (CFPB) uncovered key demographic trends among buy now, pay later (BNPL) users and the payment method鈥檚 underlying risks in a report. Here are the highlights:. BNPL has been around for several years now, but the number of BNPL loans issued to consumers increased almost 10-fold between 2019 and 2021.

This differs from digital gamers overall鈥攜ounger demographic cohorts are more likely to be gamers, according to our estimates. Millennials remain the core demographic. Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors.