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Every customer鈥檚 reaction, share, or comment influences the reach of a bank鈥檚 message鈥攁nd could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.

TikTok ties Netflix and beats YouTube in engagement. TikTok users spend nearly an hour a day on the app, 16 minutes ahead of the next-closest social platform, Facebook. Even YouTube users are less engaged. Second-screening plays a role in TikTok鈥檚 high engagement. Netflix estimates that 70% of viewing time for its content happens on TVs, per Finances Online.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

鈥淭here's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,鈥� our analyst Sky Canaves said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Expanding into new markets and raising prices isn鈥檛 always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

This means social media actively boosts the reach and engagement of other media through real-time sharing and conversation. At 1:14 daily in 2025, social network time spent has grown by 13 minutes over the past five years. We expect this is nearing a peak, with marginal increases in the years ahead.

Creator platform LTK looks to boost engagement: CEO says she has 鈥渮ero doubt鈥� that Instagram will shut down the new shopping functionality, LTK DM.

How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media鈥攖urns out everyone鈥檚 on Facebook鈥攁s well as through other channels.

YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.

TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.

TikTok has broken social media with its addictive short-form videos, according to The Economist. While 鈥渂roken鈥� may be a bit strong, our analyst Debra Aho Williamson agrees that TikTok has irrevocably changed the way we engage with social media, including how much time we spend on the platform.

Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.

TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.

To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here鈥檚 some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.

Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.

Through social media platforms or tech company partnerships, beauty brands are embracing AR virtual try-on solutions as a way to bring a traditionally physical experience to the digital world. Supergoop and OPI have partnered with Snap to roll out try-on lenses for their new products.

Why it matters: The technology boosts engagement and gives consumers more confidence in their purchase decisions. Consumers who interact with AR features have higher conversion rates, higher add-to-cart rates, and lower return rates, Desir茅e Gosby, vice president of emerging technology at Walmart Global Tech, told VentureBeat.

Campaign impact can be tracked through engagement metrics, conversion rates, social media interactions, brand lift studies, and tangible business outcomes like revenue growth. Campaign success depends on preparation and timing. At Pixability, Duffy developed a YouTube advertising program supporting diverse creators.