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The most important sentence in this article to me is by utilizing TikTok on Prime Day, Amazon's able to generate social media engagement, organic buzz, while also allowing consumers to interact with both platforms simultaneously.

Next is our Senior Retail Analyst covering Latin America, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels:. Hello, Bill. Great to be back on the show. Bill Fisher:. Great to have you. And finally, we have our Principal Analyst for Canada, Paul Briggs. Hi there, Paul. Paul Briggs:. Hey, Bill. It's great to be back on the podcast. Bill Fisher:.

Sophie who does our social media. Thanks to everyone for listening in. You can find us on Instagram if you'd like. Insider intelligence, that's one word, for behind the scenes content. We'll see you guys hopefully on Monday for the Behind the Numbers Daily and eMarketer podcast. Happiest of weekends.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

So if you can envision a real wifi connection that allows you to log into your social media or to basically be able to shop online on a plane, I think people would do that because they're bored out of their skulls for 10 hours on this plane. Marcus Johnson (19:34):. Rahul? Rahul Chadha (19:35):.

They're not doing it in North America; they're not doing it in the countries of Latin America where they have a lot of usage and a lot of growth; they're not doing it in Western Europe. So it is what it is. It's not going to move the needle in terms of generating new...

I think we're already seeing examples of regulators going after social media platforms based on privacy concerns. Paul Briggs:. Same in Canada. TikTok is under investigation right now by the Office of the Privacy Commissioner for alleged privacy violations.

Sophie does our social media, and Lance who runs our video podcast. Thanks to everyone for listening in. We hope to see you on Monday for the Behind the Numbers Daily New Marketer podcast Made possible by Walmart Connect. Happiest of weekends.

I like this kind of stuff, but it didn't strike me as sort of reflective of addressing the problems with our major social media companies in such a way that was going to make anyone happy or draw anyone in. Zach Goldner:. I couldn't agree with Ethan more here. In the peripheral world, I'd say yes, get rid of all the current social medias and come up with something better.

Noting that within the four months since Elon Musk took over, a number of things have happened suggesting that things are getting worse at the social media company. Number one, the app has experienced major glitches. Number two, Mr. Musk ordered engineers to change the algorithm to boost his own tweets, apparently during the Super Bowl.