Ä¢¹½AV

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Expect to see more from travel and sports businesses, said Francheschini. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Out-of-home (OOH) advertising will also see a resurgence in spending, driven by major sporting events, presidential elections, and the use of digital solutions to better target and measure the effectiveness of outdoor campaigns. The economy, politics, and major sporting events will weigh heavily on ad spending this year.

Over the longer term, merchants like grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven’t dissipated and risk remains.

Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming. Without a major rights deal of its own, Roku could struggle to attract new customers.

YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.

Amer Sports, parent of Arc’teryx and Salomon footwear, expects full-year 2024 revenue growth at the high end of its previous guidance of 16% to 17%, despite foreign exchange headwinds in Q4. The company also expects its full-year adjusted operating margin to be at the high end of 10.5% to 11.0%.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

And many users regularly use X to keep up with topics like sports, something that the app has leaned into and continues to focus on. Threads and X also compete with text-first platform Bluesky, further fracturing the space. Snapchat is struggling to bring in new users. Snapchat’s US user base will see dips.

Because consumers now access content via dozens of platforms and devices, even tentpole events like award shows and live sports are more challenging to measure. As measurement catches up to consumer viewing habits, brands will have better information regarding where to reach incremental audiences and how to optimize frequency to drive awareness and consideration while mitigating waste.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing’s growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

The lines between news, politics, entertainment, sports, and society are blurred. That makes news and politics almost impossible for creators to avoid. It also means that many more people consume news from creators than the 21% of US adults who explicitly said they got news from social media news influencers in Pew’s survey. Creators help consumers make sense of the news.

Sports were one of the few areas where ad prices increased. For several years, upfront linear TV ad prices increased even as the number of people who paid for linear TV declined. While linear TV’s audience was eroding, marketers still sought linear for its audience reach and branding capabilities. But linear TV upfront prices and total spending declined for the second season in a row.

Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year. YouTube’s share of total video time continues to grow. Despite a crowded and competitive digital video environment, YouTube’s significance is still growing.

Peacock and Paramount+ will use live sports programming to increase ad revenues. Live sports will likely have a bigger impact on Peacock than they will for Paramount+. This is because Peacock’s sports programming features a mix of linear TV retransmissions and streaming exclusives, whereas Paramount’s sports programming is available on CBS. Max will lean on live sports to grow ad revenues.

US consumers will spend $3.2 billion on flowers this Mother’s Day: While NRF’s forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

The only potential I do see guys, and it's this DirecTV, really recent developments there, maybe more of these sports-heavy packages that will be expensive, but that might cater to the right people who are looking to move away from traditional cable. And it's usually sports, it's sports that's driving that. Ethan Cramer-Flood:.

layers browse, click, and buy real merch inside their favorite games, ushering in a new era of immersive ecommerce.

Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.

Grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors have shifted sourcing away from China. And US retailers are racing to import goods.