蘑菇AV

An eventual Max-Peacock bundle continues the industry trend of competing streaming services partnering to offer lower-cost access to premium video in an increasingly saturated US SVOD market鈥攚hile also onboarding consumers to more lucrative ad-supported subscription tiers.

Like Charter Spectrum before it, DirecTV eventually struck a new agreement with Disney that gave its customers access to Disney+, a deal that is likely to cause pay TV customers to shift to the streaming service over time due to cheaper pricing. What鈥檚 next? The failure to merge puts Dish Network in a precarious position.

While the potential revenues from subscription services are attractive, current technological limitations and user preferences present real obstacles to widespread implementation. Technical limitations pose a barrier. Most vehicles today are restricted to 4G LTE connectivity, which lacks the bandwidth and low latency needed for advanced connected services.

NBA partnership fuels WBD鈥檚 global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

Live events let advertisers reach massive audiences and let television channels and streaming platforms increase ad revenues. NBCU-owned Peacock ranks highly for subscription OTT ad revenues at $2.25 billion, surpassing services like Netflix and Disney+, but lags behind these companies in overall growth.

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

Advertising, membership, and marketplace services accounted for over half of Walmart鈥檚 operating income growth, offsetting cost pressures from price investments and inventory. Walmart Connect's US ad revenues grew 24%, with a 50% increase in Marketplace sellers using Walmart鈥檚 ad platform.

Like Charter Spectrum before it, DirecTV eventually struck a new agreement with Disney that gave its customers access to Disney+, a deal that is likely to cause pay TV customers to shift to the streaming service over time due to cheaper pricing. What鈥檚 next? The failure to merge puts Dish Network in a precarious position.

Streaming ad loads haven鈥檛 changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that鈥檚 still much lower than linear TV, which has about 15 minutes of ads per hour.

The streaming service scored two crucial Christmas Day NFL broadcasts that will put its livestreaming capabilities to the test after a choppy boxing match between Jake Paul and Mike Tyson. Our take: The box office has enjoyed strong results in 2024 that are likely to continue through the holiday season as consumers look for in-theater experiences.

Other streaming services are very much audio-first. In this space, YouTube is uniquely video, which means a far richer potential ad experience. But YouTube Music is not yet a mature ad-supported service. The subscription side of the music business lags competitors, while an ad-supported tier is new to the US only. Live sports (low disruption). Key market dynamics.

With 30% of global subscribers using the AVOD tier (excluding Disney+ Hotstar, the Indian streaming service), that gives Disney+ an ad-supported subscriber count of 36.81 million. That number is likely to grow significantly in the coming quarters.

Younger consumers remain the bigger users of video streaming services, but there鈥檚 growth among older consumers鈥攗p 8 percentage points YoY in the 55-to-69 age range, according to June 2024 data from Nielsen. Sources. connective3. Nielsen.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

CPMs tend to be higher when ad loads are low, and Netflix runs fewer ads per hour than other streaming services. Ad-supported Netflix viewers saw 3.5 ads per hour in Q4 2023, while all streaming services combined averaged 13.1 ads per hour, according to MediaRadar. As long as ad loads remain low, prices will remain relatively high.

This consolidation represents a calculated approach to streamline Amazon's media offerings, potentially setting a precedent for other streaming services that may be considering similar simplification measures.

On-demand/streaming service adoption in Indonesia was 94.8%, slightly below the regional average of 96%. Video streaming adoption was also strong at 94.3%, ranking it No. 4 in the region. Indonesia was No. 2 in the region for social media usage at 99.4%. This is higher than the regional average of 98%.