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Latin America鈥檚 digital economy is proving resilient despite macroeconomic headwinds. In 2023, marketers and advertisers will focus on reaching consumers across retail media, livestreaming ecommerce, and ad-supported video streaming.

At a time when subscriber growth is slowing鈥擭etflix鈥檚 Q3 subscribers fell to about 5 million from 8 million in Q3 2023鈥攅fforts to lean into virality could help drive new memberships.

The partnership includes access to Adobe鈥檚 AEP-powered applications like Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics for existing AWS subscribers. Industry impact: Leading enterprises like the Coca-Cola Corporation, Dick鈥檚 Sporting Goods, Major League Baseball, and Marriott International are current customers of Adobe Experience Platform.

YouTube Music ranks just under Spotify as the second-most used music platform in the US, meaning SESAC can鈥檛 reach its approximately 30 million US subscribers. But at the same time, YouTube Music subscribers have lost access to extraordinarily popular material, which could put pressure on YouTube to end its blackout sooner.

A Disney purchase of Hulu would upend the streaming industry: Comcast CEO Brian Roberts said it鈥檚 willing to sell its stake to Disney, ending a stalemate.

Looking at Disney's streaming efforts, Disney+ in particular, checking in on those numbers, Robbie Whelan of the Journal was writing that the number of domestic Disney+ subscribers fell slightly to 46 million, likely the result of price increases he was saying, but the service lost fewer subscribers than Wall Street analysts had predicted.

As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.

Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha鈥檚 social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.

We forecast that cloud games and streaming will grow the most of any gaming platform by 2025. Our take: Netflix, which had 220.6 million subscribers worldwide In 2022, per Business of Apps, can pivot into cloud gaming and generate new opportunities for user engagement and in-game advertising without disturbing its core business.

Snap believes Snapchat+ can grow to 10 million subscribers by Q4 2023 and bring in $350 million in revenues, according to a leaked memo sent in September and obtained by The Verge, but it had just 1.5 million subscribers as of October 2022, per its Q3 earnings update.

Plus and Pro subscribers will be able to run GPT-5 on 鈥渆ven higher鈥� levels of intelligence. OpenAI didn鈥檛 say exactly when GPT-4.5 and GPT-5 will be released, though CEO Sam Altman gave a timeline of 鈥渨eeks (or) months.鈥�. A look back: GPT-4.5 was previously expected to launch by late 2023, and GPT-5 was anticipated to be an artificial general intelligence (AGI) model.

So Netflix added just over two million subscribers, just over two million, 1.75, between January and March of this year. The third consecutive quarter of positive growth after Q1 and Q2 of last year saw their total subscriber numbers fall. Their worldwide total is now 232 million subscribers. But Jeremy, what do you make of the just over two million new subscribers added in Q1? Jeremy Goldman:.

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

YouTube TV just passed Dish Network in total subscribers and is on pace to exceed DirecTV鈥檚 subscribers in 2025. By the end of 2025, only Comcast and Charter will have more pay TV subscribers than YouTube TV, per MoffettNathanson.

Almost 60% of Netflix鈥檚 subscribers worldwide will be watching its ad-supported content by 2027, per September 2022 projections from research firm Omdia. Read Next. Sources. ANTENNA. Leichtman Research Group Inc. (LRG). Nielsen. Omdia. The NPD Group. TiVo.

Snapchat+, which gives app loyalists access to exclusive features and perks, hit 5 million subscribers recently. X (formerly Twitter) already has X Premium, which offers perks but still contains ads. Bloomberg reports that CEO Linda Yaccarino told the platform's financial backers that it is testing three premium tiers that show less ads.

Those additions could bolster what may be slow growth for the service: Xbox last announced Game Pass had hit 25 million subscribers in January 2022, but documents accidentally leaked by Microsoft revealed that Xbox chief Phil Spencer told FTC investigators that the service鈥檚 subscription count had barely moved by October 2022.

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Rough beginnings: The historically ad-averse Netflix spun up an ad-supported tier in an incredibly short amount of time last year to appease investors upset about its first-ever subscriber loss. While the fast turnaround was impressive, a rushed launch led to some early bumps.

Advertising opportunities: Prime subscriber growth bodes well for Amazon鈥檚 ad business, especially following the rollout of the company鈥檚 ad-supported Prime Video tier. Amazon could generate anywhere between $1.3 billion to $3.3 billion in revenues from Prime Video ads this year, according to various estimates.

This modest outlook is one of the reasons so many streaming companies have shifted focus from growth to profitability. Password-sharing crackdowns will continue in 2024, which might boost subscriber growth but will only constrain viewer growth. Free-to-use YouTube still draws more than the paid services, but not by much. Half of the world鈥檚 internet users are YouTube viewers.

The two programs totaled 307,000 subscribers at the end of Q4 2023, compared with just 119,000 at the end of 2022. The subscription programs are boosting customer engagement: Subscribers made purchases 2.2 times more frequently than non-subscribers. And they鈥檙e helping Sezzle push further into stores: One-third of Anywhere orders were made in-store.

Venu was blocked by a court injunction in response to Fubo鈥檚 lawsuit in August, preventing its debut ahead of the 2024-2025 NFL season and causing it to miss a crucial window to gain potential subscribers. The presiding judge said she expects the trial to last three to four weeks, potentially pushing Venu鈥檚 launch to the middle of the NFL season鈥攊f it is able to launch at all.

I'm fascinated to see what the subscriber numbers look like for Sunday Ticket, whether they do some heavy discounting later on because streaming prices we've seen go up across the board, but only by a few dollars.