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Generative AI Trends to Watch in 2025 (蘑菇AV subscription required). Generative AI for Advertising and Media Strategy (蘑菇AV subscription required). Methodology: Data is from the January 2025 Google and Ipsos report titled "Our Life With AI: From innovation to application." 21,043 adults ages 18+ worldwide were surveyed online during September 17-October 8, 2024.

TV Media revenues declined 4%, driven by a 4% drop in ad revenues and 7% decline in affiliate and subscription fees as cord-cutting continues to erode the traditional TV business. CBS still dominates in viewership, with seven of the top 10 primetime shows and NFL broadcasts delivering massive audiences.

Shoppable Media Explainer 2024 (蘑菇AV subscription required). Retail Trends to Watch in 2024 (蘑菇AV subscription required). Note: Respondents were asked the question, "In the past 12 months, have you performed any of the following actions after being inspired by something you saw on TV?

In some jurisdictions, it was part of a subscription offer, while in others, it was limited to relatively few, select events so as not to impinge on broadcast rights. Despite these restrictions, the 2024 version saw significant viewership on YouTube. Implications for brands. Sports viewers expect advertising next to live sports content.

Generative AI for Media Sellers (蘑菇AV subscription required). Creator Economy Trends to Watch in 2025 (蘑菇AV subscription required). Methodology: Data is from the December 2024 Madison Logic survey conducted by The Harris Poll as cited in press release. 304 US adults ages 21+ were surveyed during November 7-13, 2024.

US Creator-Driven Commerce 2024 (蘑菇AV subscription required). Social Trends to Watch in 2025 (蘑菇AV subscription required).

Unifying all of its models could lessen the appeal of paying $200 per month for a Pro subscription, which is supposed to offer access to OpenAI鈥檚 most advanced models. Without knowing exactly what they鈥檙e paying for, users might jump ship.

Subscription-based models drive connectivity challenges. Automakers face significant hurdles in monetizing connected car features through subscription models, particularly around network capabilities and consumer adoption. While the potential revenues from subscription services are attractive, current technological limitations and user preferences present real obstacles to widespread implementation.

Target also earned recognition for its partnership with Butcher Box, allowing the subscription meat delivery service to sell products through Target's marketplace without requiring subscriptions鈥攁 strategic move as frozen and fresh food represents the fastest-growing segment of food and beverage ecommerce. 7. The Hershey鈥檚 Co.

Beauty Ecommerce 2025 (蘑菇AV subscription required). Luxury Ecommerce 2024 (蘑菇AV subscription required).

In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.

OTT video subscription revenues will hit $50.56 billion this year, an increase of 12.5% YoY, according to our forecast. Revenues will climb to $64.12 billion by the end of 2026.

DirecTV and Dish Network attempt to claw back linear TV鈥檚 power: A proposed merger would create a pay TV giant that could help it in carriage negotiations.

Generative AI for Media Sellers (蘑菇AV subscription required). Generative AI Trends to Watch in 2025 (蘑菇AV subscription required). Methodology: Data is from the July 2024 蘑菇AV "US Consumer Attitudes on Advertising and Privacy" survey. In the US, 1,378 consumers were surveyed between May 3 and May 11, 2024.

Standing out in a sea of platforms: Neptune aims to reward creativity with diverse monetization streams, including tips, subscriptions, and livestreams. The app is shifting focus away from algorithms and metrics to reduce performative stress on creators.

As Litmus is folded into Validity, standalone subscriptions could be phased out or see price increases. Customer support and product update cycles will now be under Validity鈥檚 control. Users may face longer response times or a pivot in feature focus. Existing Litmus users who rely on it for niche use cases may push back against the potential of having to spend more for bundled services.

This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what鈥檚 happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

Snapchat has found its groove again: The company鈥檚 Q1 earnings beat expectations, with strong revenue and subscription growth.

Generative AI for Search in Retail (蘑菇AV subscription required). Tech Trends to Watch in 2025 (蘑菇AV subscription required).

Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.

Western Europe鈥檚 digital video audience continues to grow, though some financially squeezed consumers are canceling subscriptions. In 2023, more than 290 million people in the region will watch digital video at least monthly.

A quarter of US adults recently cut their spending on video streaming subscriptions due to inflation, per a Morning Consult survey. Slightly less cut back on music streaming subscriptions (24%) and cable or satellite TV (23%). Across all entertainment categories studied, more adults either didn鈥檛 pull back or didn鈥檛 pay for the product or service in the first place.

Out of all US generations, Gen Z is willing to pay the most ($229.14 per month) for websites, apps, and online services if they could not access them for free (no ads or subscription fee), according to November 2023 data from the Interactive Advertising Bureau (IAB).

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.