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Bigger priorities: The desire to avoid becoming the target of an anti-ESG campaign is certainly chilling sustainability initiatives鈥攂ut so too are tariffs and their economic impact, which are sucking up retailers鈥� attention and resources. The same applies to consumers, who are largely more concerned about the impact to their wallets than the environment.

In the past, Target has used digital twin tech to improve its supply chain and inventory management processes, improving its supply chain efficiency by 25% and reduced excess inventory by 15%, according to AI solutions provider TheCodeWork. 3. Optimizing inventory allocation.

Marketers must identify the most effective social platforms to reach a target audience, work out deal terms between brands and creators, and comply with each community鈥檚 guidelines. 4. 3 in 5 US adults have used AI for medical information or guidance. The data: Some 60% of US adults have used an AI tool for medical information or advice, according to a January 2025 Tebra survey.

Moving the event earlier in July鈥攕hortly after Independence Day鈥攃ould also give Amazon a head start on competing summer sales from Walmart, Target, and others. The challenge: Steep tariffs on imports from China and other markets are weighing on sellers鈥� margins, forcing many to rethink their Prime Day strategies. Some are scaling back discounts, while others are opting out of the event entirely.

Inflation heating up: The PCE Price Index rose 3.6% YoY in Q1 (or 3.5% after excluding food and energy), up from 2.4% in Q4鈥攚ell above the Fed鈥檚 2% target. Tariff-driven price hikes from companies like Stanley Black & Decker, Anker, Shein, and Temu could push that number even higher in the months ahead.

Instead of deprioritizing influencer marketing in a period of tightened spending, brands can focus on value-driven messaging and partners that reflect their target consumer, opposed to those with aspirational lifestyles. Offering explanations on their pricing is another way brands can maintain this engagement, said Valle.

Some marketers do not target SMBs at all (14.3%) or focus 30% or less of their budgets on them (38.6%), according to the survey. Marketers鈥� hesitation to market to SMBs isn鈥檛 due to a lack of potential business. Some 58.1% of surveyed marketers have products or services designed for or heavily used by SMBs. And they see positive ROI from SMB marketing. SMBs are ready for more attention.

Trump has designated imports from the following countries in Latin America as targets for tariffs:. Mexico: Imported goods face a 25% tariff as Trump pressures President Claudia Sheinbaum to curb undocumented immigration and drug trafficking.

It dramatically revised its long-term store target, expanding its total addressable market from 4,000 to 7,000 locations. At the same time, Dutch Bros is branching out beyond physical retail, partnering with Trilliant Food & Nutrition鈥攁 manufacturer of single-serve and ready-to-drink coffee鈥攖o launch a line of packaged coffee and related products.

Prioritize puzzle and logic mobile app games if your target customer group is Gen X or boomers. Interactive ads, particularly play ads, are a good fit for this group. Sources. Collage Group. Comscore. Datassential. Dentsu. Entertainment Software Association (ESA). Entertainment Software Rating Board. Magid. Pew Research Center.

PayPal recently announced its offsite ads product, which leverages transaction data to target customers across the open web. Financial players, like Chase Media Solutions, can also offer new perspectives on consumer behavior across transactions. 鈥淲e have a holistic view on who that consumer is, beyond just the retailer,鈥� said Lauren Griewski, head of sales and partnerships at Chase Media Solutions.

And because shoppers behave differently in a convenience setting than they might online or in a supercenter, this data helps Walmart (and its advertisers) better understand customer behavior to target and measure campaigns accordingly. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Additionally, Snapchat is one of the few social networks expected to lose users this year, potentially making it an attractive acquisition target at a lower valuation. Prediction: Paramount will divest from some cable assets. Following in the footsteps of Comcast/NBCUniversal and Warner Brothers Discovery spinning off cable assets, Paramount could divest from networks like BET and Nickelodeon.

Navigating regulatory challenges: Microsoft鈥檚 future isn鈥檛 guaranteed鈥攊ts outsized influence and growth in various markets has made it a favorite target of regulators. The Federal Trade Commission (FTC) was probing antitrust concerns tied to the Activision deal last year; however, tech regulation is expected to be lax under the Trump administration.

Aside from young people in Canada entering adulthood and new Canadian immigrants, banks no longer have significant populations of unbanked customers to target. In an environment where most banking customers already bank digitally, opportunities for digital account growth will hinge on understanding what drives customers to competitors and offering in-demand digital features.

CTV generally commands higher CPMs than other video channels, per TheViewPoint, and could be an obvious target if ad budgets tighten. Our take: Given the continued growth of streaming services and the threat of CTV market stagnation, advertisers need to continue investing in streaming鈥攂ut remain agile. Advertisers must remember that diversification is essential.

Unlike B2C influencer marketing that might target individual consumers, effective B2B creator content needs to resonate with multiple stakeholders involved in purchasing decisions.

Target and Macy's have both been trying to revitalize their businesses at a time when shoppers are pulling back on discretionary goods. Tesla is also under pressure, hit by a reported 21.5% YoY decline in Q1 2025 amid CEO Elon Musk鈥檚 political activities and weakness in new auto and EV sales. Best Buy鈥檚 growth will be challenged by softer consumer demand for electronics and appliances.

It also could keep Walmex from becoming a target of consumer boycotts amid growing anti-American sentiment鈥攚hich the company is trying to avoid by emphasizing that 83% of the products sold in its stores are sourced locally. The rationale: While Walmex鈥檚 investment serves it well politically, other practical considerations underpin its spending.

The two companies teamed up in 2024 to enable advertisers to use Walmart鈥檚 audience data to target consumers across Disney鈥檚 addressable streaming inventory and measure campaign performance via clean room technology. 2. The ability to test shoppable ads.

Our take: Tariffs may not target Hollywood directly鈥攂ut their impact could destabilize its most important economic levers. Trump鈥檚 tariff plan risks a one-two punch, constraining consumer wallets and spooking advertisers at a moment when media companies are already bracing for slower growth.

鈥淭he synergy between Reddit and CMX is powerful, bringing together authentic, real-time conversations and a deep understanding of the categories that are most relevant to our target shoppers,鈥� said Kelly Kavanagh, senior director, integrated marketing and media, Haleon.

The arrival of advanced web and potential shopping integration is timely given that 65% of shoppers are interested in AI that can buy items when they reach a target price, per Salesforce. Why it鈥檚 worth watching: Amazon could leapfrog rivals by embedding agentic AI into daily routines and commerce through Alexa+ and its large smart-speaker install base.

That includes the CEOs of Walmart, Target, and Home Depot, who met with President Donald Trump to warn him that tariffs would upend supply chains and lead to higher prices and empty shelves. While that messaging appears to now be resonating with the president, it鈥檚 a concern consumers have been highly aware of for some time.