蘑菇AV

Will Meta鈥檚 moderation pivot hurt brand safety? Possibly, but other safety features and the company鈥檚 enormous reach means brands won鈥檛 stop spending.

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok鈥檚 future.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

Walmart eyes Vizio acquisition for $2 billion: The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees. Read article. Gen Z led social media trends. TikTok鈥檚 growing influence: TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media. Read article.

RMNs that make up the long tail of ad spending will face the harsh reality that they lack the digital footprints necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Resource-strapped advertisers will consolidate RMN spending across fewer networks. Retailers that fail to act decisively will be left further behind.

Retailers ended 2024 on a high: Holiday ecommerce sales surged by nearly 9% YoY as steep discounts and tariff fears spurred spending.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

Longer videos could help creators earn more revenues from ads. YouTube shares 55% of ad revenues with long-form creators, making it one of the most reliable ways for them to earn money from advertising. Creators can also earn ad revenues from Shorts鈥攁lthough YouTube only shares 45% of Shorts-generated ad revenues with them. But creators say Shorts are not as lucrative as YouTube鈥檚 long-form offering.

础尘补锄辞苍鈥檚 ad revenues will grow 19.4% in 2025 to $47.52 billion, per our forecast鈥攁n acceleration from this year鈥檚 already strong performance. The headwinds: For all its successes, Amazon also faces its share of challenges. Antitrust is a real concern.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

2025 vision: Social platforms expect creators, Gen Z, and older users to wield more influence as a TikTok ban looms.

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

TikTok Shop, for example, boasts live and short-video commerce, an in-app marketplace, a logistics arm, checkout, Shop ads, and an affiliate arm for creators. And as of 2024, Meta and Pinterest require merchants to use their in-house checkout solutions. This gives sellers access to commerce tools that can help them manage their product catalogs, set up online shops, and view sales activity.

How to build the perfect TikTok ad campaign, according to TikTok. Why it mattered:. In a report earlier this year, TikTok laid out its Web Auction Best Practices Guide. The guide included actionable tips, like 鈥渃onsider using under 20% of your budget during the learning phase鈥� and 鈥渨ait 1-2 days to observe KPIs before scaling鈥� your campaign.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok鈥檚 Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

With user penetration nearly complete and time spent starting to plateau or decline on many platforms, social networks have run out of easy paths to incremental budget among their advertisers.

Musk says Twitter will share ad revenue with creators: There鈥檚 a catch鈥攖hey have to subscribe to Twitter Blue first.

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

Reels revolution: Meta doubles down on short-form video to better compete with TikTok.