蘑菇AV

TV spend is becoming a dual consideration鈥�traditional plus digital. CTV still trails traditional TV spend, but the gap is closing quite quickly. It will be only 3 percentage points behind by 2027, down from closer to 10 percentage points in 2021.

Traditional TV subscribers have 鈥渂ecome a minority at this point. Their numbers are dwindling, and they make up an increasingly older demographic,鈥� Verna said. This year, non-pay TV viewers in the US surpassed traditional pay TV viewers for the first time, according to our forecast, marking the beginning of a widening gap.

鈥淲e need to start thinking of [in-]store traffic as eyeballs that brands can reach in a contextually relevant, brand-safe environment [with] a lot of the [same] benefits traditional TV has provided.鈥�. Watch the full session. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The latter has started to augment its traditional gaming clientele with a more diverse set of brand advertisers. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The news: Charter Spectrum is adding Max to its Spectrum TV Select cable package at no additional cost in a renewed carriage deal with Warner Bros. Discovery. This early renewal, more than a year before the deadline, contrasts markedly with last year鈥檚 drawn-out carriage fee battle with Disney.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.

Romania is serious about its TV. It's the only country in the region to have a penetration rate over 90% among those who watched traditional TV, and it has the highest rate of smart TV ownership at 65.6%. Romania also leads in time spent with broadcast TV by 22 minutes. Romania saw the largest decrease in time spent with social/messaging.

Ad loads are higher on traditional TV. A large portion of streaming time is still spent on services without ads, which is how most Netflix users operate. As viewership moves from linear TV to CTV, marketers need to account for reduced inventory. Marketers will have to be more selective when using CTV to drive reach as it doesn鈥檛 generate as many ad impressions.

On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures鈥� premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.

Gen Zers place little value on most forms of ads, including traditional TV, out of the home, radio, print and even podcast ads. I can't even believe that. But I think that while they say they don't place value, it doesn't mean that banks shouldn't message to this generation through these media channels.

This move could help DirecTV attract cord-cutters and younger audiences who prefer free, ad-supported content over traditional pay-TV subscriptions. The integration of the "Your TV" aggregation feature suggests DirecTV is focusing on personalization and user experience to compete in the crowded streaming market.

However, because traditional TV will only account for 12% of its next year in the US its effect won't be felt that much because it's basically all digital at this point. Digital accounting for over 80% of ad dollars and that will be keeping the total ad spending figure afloat and then some. Digital growing just under 12% to keep total ad spending growth for 2025 right around 7%.

And, in a finding that reinforces Sweden鈥檚 reputation as a digitally savvy country, it was last in the region in traditional TV watching and radio listening. Switzerland. Switzerland was first in Western Europe and second in the world in magazine reading. It was also second in Western Europe in newspapers and recorded TV. These are identical to its 2022 positions in those categories.

Which country watches more cable TV? A) United States B) Poland. In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%. April 17, 2025. Which generation are the most frequent users of voice assistants?